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I feel like (with) Callis, between Jim and their creative crew, we've really created
some very unique and very focused advertising to hopefully reach our end users.
It's always a difficult task to actually know what kinds of things are going to attract
new customers, help you gain market share.
I feel like the process we've gone through the last 20 years to filter through what works
and what hasn't worked and continue to improve on the marketing and the whole general plan
has really been a true testament to the folks at Callis: sticking with it and being willing
to change and evolve as needed to meet the demands of the ever-changing market place.