Tip:
Highlight text to annotate it
X
[ Music ]
>> Usually, the clients are trying to find a better way
to reach the Gonzaga community, and that's really
where the project started was this idea
of peer-to-peer marketing.
Who best knows how to market to college students?
>> I'll be the first to admit that sometimes you get stuck
in your box, you know?
So, I love the idea of having young minds saying,
"Oh, well what about this?
What about that?"
>> Heart-shaped thing will go over a little bit on both sides,
but the ceilings are about like 2 and a half...
>> You know, meeting a group of 11 individuals
who had different ideas of what we should do
for our semester project, and all females for the first time,
we tried to definitely balance everyone's opinion and voices,
and really everyone had a piece of the project.
>> I consider myself more of a consultant,
because I may have an idea
about what I think would be really creative and great,
and inevitably, what the students come up with is better
than anything I would have come up with anyway.
>> We felt that the students would connect best if we kind
of connected to the student audience at Gonzaga,
and that's definitely a group that's, you know,
oriented towards service, so we decided
to team up with Teen Closet.
Teen Closet is a company that is, you know,
into giving clothes back to kids who are
in the foster care systems.
So what we did was we had a week-long clothing drive
on campus, and, you know,
we kind of encouraged the whole spring cleaning,
cleaning out your closets, and donating to a good cause.
>> Service is not a required part of this project.
It's not part of the parameters.
It's nowhere, you know,
delineated in the project guidelines
that they must include a service component.
But once the students start thinking about the best way
to promote this business, particularly
to the Gonzaga community, they almost inevitably come
up with some sort of service connection, which I think is
so great and really speaks to the kind of students and faculty
and staff that we have on this campus.
>> I'll give you two extra invites just
in case they can come.
>> Oh, awesome!
And there's one in the...
>> [Inaudible] person to be the limo rider, more or less...
>> You know, I've done many, many promotions over the years.
You never know how it's going to come out until the day.
>> We just had so much energy, you know.
Leading up to this, we've had so many ideas
that finally came together and into place,
and seeing our work pay off.
>> They were part of it as people came in,
they embraced the idea, they embraced the little,
the questions that were around the store,
and they helped their friends find things.
>> And what I think this project does is just gives them
that extra piece, and extra bit of experience, and extra project
that they can take out, take to a job interview and talk
to a prospective employer about.
"This is the work that I've done, this the impact it had
as measured in market research," and really show people
that they have skills that they've actually applied
to a real-world project.
I think it just gives them an extra edge
when they're competing with other students.