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This is Tomomi Itano's Love Japan Ranking.
Woah! Hey! Isn't that too much?!
A dark-skinned macho.
Wow!
This is worth several hundred thousand yen.
Really?
What kind of powder surprised Tomomi with a price tag of several hundred thousand yen?
Tomomi Itano's Love Japan Ranking Episode 8.
I would like to introduce our topic for the show.
What is it?!
The topic is...
This.
Do you know what this is?
I'm not really sure.
Starch powder?
It may look like that but...
This is actually diamond powder.
What?!
You can see it sparkle a little.
This is diamond?
Oh it is!
200 grams is about 1,000 carats and is worth several hundred thousand yen.
Really?
1,000 carats?!
Yes, 1,000 carats.
Amazing!
This would be a pretty amazing diamond if it was solid, right?
This is actually made up of pieces of left-over diamond.
So the remains when they shape the diamond?
But it is very valuable. And our topic will be on sparkly Japanese Kawaii items that use this powder.
- I love it! You like sparkly things right? - Yeah, I love it!
I hear you like it.
Your eye shadow today is sparkly, too.
I always choose something sparkly.
That's cute.
Your image of Kawaii includes things that sparkle, so our topic today is on sparkly things.
There's a lot in Japan right now.
Japanese people love it!
Here's our first video on sparkly Japanese Kawaii. Tomomi?
Let's take a look at the video.
It is an essential item women have been using for many years to help accent their beauty.
Cosmetics.
Cosmetics that contain real diamond powder are particularly big in Japan right now.
Diamonds are a big hit because the sparkle is said to help accentuate beauty.
A diamond specialist.
The cross section of a diamond is quite sparkly. I think it maintains the sparkle even when it is very small.
Regardless of how small, the sparkle remains.
For this Love Japan Ranking, we selected nine popular cosmetics that contain diamond powder.
We ranked each product and now will present the list to you.
Hello everyone.
Hello!
This group of beautiful women will help us with our ranking.
These women that shine as bright as diamonds...
...they are Miss Universe 2013 finalists
We also asked students studying make-up at the Miss Universe Japan Beauty School to participate.
We had these sixteen women try all nine cosmetics on our list.
We then ranked the products according to how many "likes" and "really likes" each woman gave.
We will present the top three cosmetics.
Which of these will make our top three?
Diamond Cosmetics, Number Three!
Anyone can have the Miss Universe look?
I like this line.
The Miss Universe look.
The Diamond Cosmetic that can give anyone the Miss Universe look.
Only Minerals Eye Shadow Black Diamond.
Made of minerals good for you skin.
The dark grey base color matches the shine from the diamonds and accentuates the eyes.
This cosmetic was well received.
I think this can be used in a variety of situations because it can create a gentle feminine look.
Diamond Cosmetics, Number Two!
Smooth supple skin with diamonds?
- Wow. - This covers nicely. - It looked dark, but on the skin it looks pretty natural.
At number two, Diamo BB Cream.
This contains about 0.1 carats of natural diamonds.
This is a diamond BB cream can work as a serum, moisturizer, primer, concealer, sun block, and foundation.
The best part, the diamonds help make the skin look smooth and supple.
The women loved the soft and gentle shine it provided.
BB creams I tried in the past seemed a little sticky, but this one went on smooth, like water.
Diamond Cosmetics, Number One!
A magical spray that makes your legs look beautiful?
This is a first for me. I will give it a try.
- Nice color. - It spreads nicely. - It has nice consistency.
The spray the beautiful ladies selected at number one is...
Air Stocking Diamond Legs Evening
This could become a bit hit in Japan.
A spray-on stocking that is currently sold in twenty-eight countries.
The bronze color makes your skin look healthy and firm.
The diamond provides a sexy shine.
A magical stocking that makes women look instantly beautiful.
Here are the results of Love Japan's first rankings, as selected by the beautiful women.
Ladies in the studio, please take a look.
Wow, there's a lot.
And it was a select group of products.
They really seemed interested in the products.
What about number one?
Interested? We have them here...
You have them? Hurry up and show us!
You really hid them.
First, at number three, Only Mineral's Eye Shadow Black Diamond. Please, give it a try.
It's already shining.
We can clean you up later so feel free to try it on your hand.
It's really shiny.
- This is nice. - That looks really nice.
This really looks nice. I want this.
Can you put some one me?
Look.
Can you put some on me? Because it's really shiny.
Make it look cute.
I don't need any laughs.
This contains minerals that are good for the skin. Gentle on the skin.
It's hard to tell with your eyes open.
Does this side have the Miss Universe look?
- It looks nice. - Yes, very nice. The sparkle.
Does it givr more of an adult look?
I suppose.
It provides more depth...
I suppose? You were looking at that. Were you even looking at me?
It really helps bring out the eyes nicely.
It makes my eyes stand out? Yeah, it... Wait, you're putting it away?
Don't put it away! If you don't do the other side, it'll look weird.
Just having these diamonds on my eyelids makes me feel more feminine...
This contains a lot of high quality minerals that are gentle on the skin. It also does not contain oil.
What are you laughing at. This side feels a little rushed. Does it look ok?
It's fine. Looks good.
Miss Universe?
What do you think?
What do you think?
They're nodding their heads.
The reaction is not great. Is it really ok?
This is really shiny. It's so sparkly.
This is the number two item, Diamo BB Cream.
This contains 0.1 carats of natural diamonds.
This makes the skin look smooth and supple.
You're making me try the hard to remove stuff while you do the easy stuff. I'll give it a try though.
Oh. This looks really nice. This really makes the skin shine.
Wow. This has good coverage.
It seems like skin irregularities disappear because of the way the diamond reflects the light.
That looks really nice. This is good product.
I thought it might feel a little rough because of the diamonds, but it doesn't.
Here it is.
This could become a hit.
And here is the number one product, Air Stocking Diamond Legs Evening.
Want to give it a try Ai?
You're making me do all the liquidy stuff. Ok, you want to do my arm?
What?! This much? Wait, isn't this too much?!
What, you're not going to spread it out? Can someone do it for me?
This might be a little late, but you need to shake the can more than ten times.
You didn't shake it!
There's some unevenness. Do you mind?
oh... oh... oh...
Your skin is so smooth.
It's darker.
So it makes the skin look tighter.
You're becoming more like a man.
You're becoming a man.
A dark-skinned macho.
I think I get it. This was sprayed on up close, it needs to be farther away.
If you do it like that, then the skin gets a little tan and looks tight.
This doesn't look that bad.
This actually comes in other colors. This one is dark.
There are lighter colors.
This might be good for the summer when you're wearing a bathing suit. This can cover skin blemishes.
Yes, you can use it like that too.
It's really shiny.
It really is shiny.
This is really nice.
Tomomi and Ai both agree with this ranking.
Incidentally...
Here are the two products that tied for fourth.
Diamo Nail, for shiny top coats.
It dries quickly and has a nice shine.
And Diamo Loose Powder.
It really provides a nice shine.
The Love it! application allows you to share Kawaii and Kirei photos.
Download it from the App Store and tell us what kind of cosmetics you use.
We introduced diamond powder cosmetics this episode, but...
there are actually other items that make use of diamond powder.
Oh, it broke.
That's the worst thing that could happen!
It glides. It's smooth.