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0:00:04:000,0:0:16:000 >> Dr Hake: Globally there is about 110 million,
bales of cotton produced year after year, that’s just huge. 50 per cent of the world’s
apparel is cotton.
0:00:21:000,0:00:40:000 >> Ricardo Mano: ATB is one of the biggest
textile mills in Europe. We can process 35,000 kilos per day. Of course we always try to
produce more but cotton processing is done at high temperature and consumes lots of water
and energy.
0:00:40:500,0:00:50:000 >> Mark Oostendorp: The needs of the consumer
won’t go away, they will only increase We need to find ways to process the cotton its
something that for future generations is extremely important.
0:00:53:000,0:01:00:00 >> Mark Oostendorp: In DuPont we’re constantly
looking for innovations. Together with Huntsman, DuPont has been able to develop those solutions.
0:01:01:000,0:01:19:000 >> Ian Burnell: Gentle power bleach is an
innovation based on the prima green enzyme from DuPont which enables us to process cotton
at low temperature. If you make the comparison between Gentle Power bleach with the new range
of dyes, you can dramatically reduce the water by something like 60 or 70%.
0:01:19:500,0:01:33:00 >> Mark Oostendorp: We’re bleaching at lower
temperature, it actually improves the quality of the cotton. You obviously have less need
for energy, less water. In total the process will be much less polluting.
0:01:33:500,0:01:43:000 >> Ricardo Mano: It’s good to know we’re
wasting less energy and water,it’s a great satisfaction both professionally and personally.
0:01:44:500,0:01:56:000 >> Dr Hake: The ultimate goal is to make cotton
more efficient, particularly if we can impact the energy and water use in production that
really gives a multiplier effect around the world.