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Hi I'm Bree welcome to Wishpond's Quick-Tips. Today I'll
introduce your into the world of retargeted advertising and I'm going to break it down
into bite sized pieces. And give you the first place you can retarget to recapture lost leads
and seriously boost your marketing ROI so before I dive straight into the pool of
retargeting let me break it down for you retargeting...
huh? alright people retargeting is a development in advertising, in which
people are tracked across the internet and retargeted with ads specifically
designed for them
your website's traffic comes from many different sources
your outbound or inbound marketing efforts, you're paid advertising
through word of mouth recommendations and a hundred other
places, people visit your website and then for whatever reason
bounce off, it could be pricing, a competitors offer
or they simply ran out of time its so frustrating
but luckily there's a solution (bing) Retargeting
Retargeting allows you to follow that missed opportunity chase them down and
tap on the shoulder. Okay Bree that sounds pretty awesome
but how does it work? Retargeting is available from many different software
providers across the web including Wishpond
for different prices with different capabilities, analytics and platform choices
do your research and determine which tool is right for you, so whatever
software provider you choose
give you a bit of code where you can place anywhere on your website when someone heads to that
page
they trigger that pixel, and a cookie grabs on to them
as they leave, image it like a piece of gum that they've stepped on
and sticks to their shoe, you can them track them around the internet by following that piece of
gum and sending them personalized advertisements, where can you send them
advertisements you ask? well that leads us oh so very nicely to our next video on our
first retargeting platform
Facebook. Check out that video here
if you have any questions about retargeting start the discussion in the comment
section below
and don't forget to rate and subscribe to our channel thanks for watching