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Ricoh's connection with sport reflects their international strength as a trustworthy team
player. This is one of the main reasons behind the
continual support of the ATP world tour, providing a platform to demonstrate its expertise to
a truly global audience. In 2010, Ricoh's partnership with the ATP
covered no less than twelve tournaments, culminating in the season's-ending Barclays ATP World
Tour Finals at London's iconic O2 Arena, where the world's top eight singles competed in
front of audiences over 250 thousand people at the O2 and with global TV audiences in
more than 170 countries, making this the biggest and the best indoor tennis tournament in the
world. Seamlessly integrated into Ricoh's Customer
Engagement Programme at these twelve tournaments Ricoh hosted more than 3,300 customers, business
partners and media at individual business seminars during these ATP tournaments to demonstrate
its latest core offerings from Managed Document Services to IT Services.
'It's great, I've seen some other parts of Ricoh we've not been introduced to. Print
on The Move, that kind of thing. It's been superb, some interesting applications we could
maybe talk to our clients about'. At many of these tournaments, Ricoh further
promoted its partnership with the ATP and its sponsorship of the on-court speed of serve
through the Ricoh Speed Service Challenge Zone, a hugely popular initiative giving spectators
the chance to measure their own speed of serve, whilst at the same time raising funds for
charity. Ricoh, proud partner of the World Tour and
Barclays ATP World Tour Finals. Ricoh. Moving Ideas Forward.