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During the break, we went to visit my daughter, Britt, who is a Netflix subscriber – Confession:
I don’t even have a DVR (nope don’t use the cable company’s, either… kind of a
luddite, I guess).
Anyway, it was miserable outside, so we just hung around the house, which can be very boring
for an internet addicted, active, crazy, busy family. So, I took advantage of the situation
and caught up on the entire season of one of my favorite TV shows, “Damages.” Online.
With just a click.
And it occurred to me, what a great way to access content. Now, look, I know these series’
seasons have been around for awhile, but it used to be you’d have to wait for the DVDs
to arrive in the mail or worse, go out to pick them up at a store. So while it took
me a long time to get on board with this, I now get it.
Anyway, I had the opportunity recently to meet some people at Netflix and we got to
talking about their interesting NEW way of delivering content they’ve been trying out.
If you’re a fan of the series, Arrested Development, you know they released all the
episodes of that show at once! No waiting for Sunday at 10 pm, like for Homeland, or
at 9 for the Good Wife. Ok, now you know two of my faves. No programming your DVR so you
don’t miss an episode if you happen not to be able to tune in that day.
Uh-uh, watch one or 3 or all in a single sitting. So it got me thinking… with all the content
we deliver, and the so-called “drip” campaigns, releasing content slowly, over time – is
drip passé
I know for myself, I’ll sign up for a series of one thing or another, I’ll receive the
first one immediately, and I’ll watch it or read or listen. It’s why I signed up
– I want it NOW. But then, I have to wait a day or 3 or 5 or even a week to receive
the next installment and guess what? I’m onto something else. I’m busy. I’m distracted.
I may not even see it in my inbox. But, if the content had been delivered all at once,
at the moment I was ready, I would consume it right then and there. I’ve done an informal
survey and it seems I’m not alone.
So I think Netflix is onto something big and we can learn from it. They see their customers
want to watch their shows when they want to watch it, when they’re ready, in the mood.
NOT when Netflix is and not according to tradition. Netflix is acknowledging a less rigid roll-out
that gives consumers more control and power, which is where things have been heading for
some time.
Is the big drip passé? We don’t know yet, but it’s worth exploring the alternative.
What do you think?
If you want to learn more about on-stage and on-camera presentation, hop on over to RuthSherman.com
where you can also download your Celebrity VideoCharisma Speakrets, absolutely free.
See you over there!