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Online Publishers Association of Europe has been established as a forum for all European
publishers to meet, convene and discuss about the digital matters, media future and the
relevant issues. The last 4 OPA meetings examined the issues
of a) Social Media b) Newsrooms, c) Advertising models and d) paywalls . / subscription services.
Why did we select these issues and why now?
The answer is because Digital Media are now in a transition phase. This is the most significant
transition in recent years, and one can see that a new model of journalism
a new model of product has emerged. This redefines online publishing.
On top, we have new content dissemination models.
It is no simple thing, Publishers before the Internet published a newspaper or owned a
TV channel. Dissemination ways were simple and straight forward. Nowadays significant
changes have occurred, the current transition phase, mainly affects income.
Until now Media's main income source was advertising, now it's about subscription services.
Due to industry environment changes Media move towards subscriptions to maintain their income.
There are several OPA members who have adopted a subscription culture years ago whereas in
Greece we do not. This is a complex procedure.