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In Normetal we are dedicated to preindustrialized buildings.
This was the company that, during many years,
developed the activity of premanufacturing in Spain and,
with the introduction of a new team in which each one came from a different field,
we tried to completely change the strategy of the business.
We started to use Adwords at the end of 2008.
We continued developing and implementing it during 2009
and now we can say that we are obtaining interesting results.
We like saying that we have changed the concept of our company
because we have gone from being a product company to be a project company.
I sincerely believe that the use of Adwords in the organization
of Normetal has made Normetal a leader in the sector,
not only at a national level but also international...
... and currently we are involved in projects
for export all around North and West Africa,
the Caribbean and Middle East.
80 % of the major leads and opportunities
come through Adwords.
CEO: The big difference between our company and others
is that we can offer to our clients a project designed by us
with a lot of added value,
a lot of creativity, a lot of design...
... and, let's say, where its most appreciated is in the sports world
which requires a special creativity in the project that we are selling;
for example, club houses for golf fields,
GOLF FIELD DIRECTOR: Well, after all they are just modules.
They make everything very avant-garde.
You can choose the color, the type and the class that you want.
You can basically have them made to order.
With regard to the most important Adwords elements
we are currently very focused on Google Analytics
where we are examinating the results
of each keyword that we are using,
trying all the time to make
or changing these keywords for others that deliver a bigger impact
or bring about more leads.
Just by writing "construccion modular" you can access our company well positioned.
I cannot understand how there are companies nowadays
that are not using this medium, since it is comfortable, easy, profitable
and pretty easy to put into practice.