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Hello there, I’m Jim Glover, That Branding Guy for Once a Day Marketing. Today is Strategic
Tuesday and we’re going to take a look at something that is relatively easy to think
about but a little harder to do. But before we go there I want to again thank you for
your comments, your Likes, your share and if you get a moment go out to LinkedIn at
look at the Group for Once a Day Marketing and we’d love to have you join us.
Have you ever heard the phrase “elevator speech”? Well imagine if you got on an elevator
and the next floor up Warren Buffet got on the elevator with you and said “Oh so, tell
me all about your business I’ve got a few more floors until I get off”. So you have
to succinctly talk about your business in the short ride of a couple of floors.
So now I want you to think a little bit about your brand and the assignment that I’m going
to be giving you is to think about your brand and describe it in seven words or less.
I decided to ask myself that same question. In the global sort of overview of my company
we do video blogs, we are a social media and marketing company that is on twitter and Facebook,
YouTube and LinkedIn. We provide online consulting to clients, we provide face to face consulting
to clients and we also do lectures about branding and marketing. That’s a lot to pare down
into seven words but I took a stab at it and here it goes: We inspire companies to market
every day. We inspire companies to market every day. That is my seven word overview
of Once a Day Marketing
I figured out my seven words, now your assignment is to figure out your seven words or less.
So give it some thought, bring in the team mates and work this over until you come up
with your seven words. Then I want you to share it with me. Give me a shout, tell me
about it on LinkedIn or Facebook or twitter and let me know what your seven word combination
is.
That wraps up Strategic Tuesday. Join us tomorrow for Action Wednesday. If you need branding
support, please contact me to discuss an online or face to face service engagement. You can
find that information at the end of this video. I’m Jim Glover, That Branding Guy, for Once
a Day Marketing and we’ll see you next time.