Tip:
Highlight text to annotate it
X
We’re into e-bikes. But what was out there
At the moment, what we’ve seen out especially in the European market
is not
what we wanted to ride. We want to ride fast bikes. We want
to ride
the bikes we ride usually. And all we’ve seen out there was
just
not Specialized enough.
Whenever we have to make a decision
whether to go in this direction
or this direction, or how to design
something, the first question
always comes up is which one will
make it faster, which one will
make it more fun to ride.
You can’t get off this thing
without smiling. I mean, it’s not possible.
You ride it and you feel familiar
that you are on a bicycle, but
you are blasting up hills and doing
things you didn’t think
you could do before. And what we came up with is a
monster.