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As a people-focused brand, we are committed to providing a high-quality user experience
that reflects our brand values. At Bupa we believe the great user experience our businesses
offer to clients in the physical world should extend to our digital presence. Monitoring
for and identifying errors help us achieve this because it allows us to eliminate technical
issues, resulting in a smooth user experience, better SEO, a lower bounce rate and longer
site visits, all of which can lead to higher sales. We know the level of compliance we
wish to attain, and the tool checks all of our web content across the relevant criteria,
showing us exactly what we need to do to be compliant.
The strength of our brand is vital to us. ActiveStandards enables us to monitor the
way our brand is expressed online. It's programmed with many of Bupa's own brand
standards and monitors our sites to ensure they all adhere to the same rules. We use
data from ActiveStandards for governance purposes, to monitor progress and changes in website
quality over time. The more we use ActiveStandards, the more aware our content editors and creators
become of our own internal standards and the global standards we need to comply with. The
costs savings achieved through increased attention to standards complement the increased sales
that higher quality websites can deliver.