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Periscope, Meerkat, Snapchat and now Facebook. Hey everyone this is your energetic video
marketing expert, Derral Eves. Now the Live Stream Video Battle is on! Facebook just recently
launched a new live streaming feature that I believe is huge! A game changer, especially
in this live stream battle. So if you are interested in video and live stream video,
then you need to stay tuned. derraleves.com. Now most of you might already be familiar
with Periscope and Meerkat. Now Meerkat, what a weird name for an App. Well anyway, these
apps allow mobile users to live stream right from their mobile phones, here’s how it
works. Live feeds can be shot from an Android phone, iPhone, iPod, iPad and watched through
smart phones, desktops, laptops either through the app or the Twitter site. The app allows
you to watch a live broadcast from across the world, meaning that you can watch some
concert in Russian and someone making some Mate in Paraguay. Now some of the major differences
between Periscope and Meerkat. Meerkat, once you’ve broadcast and you’re completed
with your broadcast, the video is deleted. You can’t go and find it anywhere. However
on Periscope it’s actually saved for 24 hours that you can access it through Periscope
or even on your Twitter feed. Now here’s why I think that Facebook Live Stream is going
to be a game changer in this battle for the Live Stream and let me tell you why. First
your Facebook Live Stream videos do not delete after the broadcast. In fact they’re automatically
saved in the video area on your public profile page. Second Facebook is giving this Live
Stream feature a lot of Algorithmic love. It’s showing up everywhere on the news feeds.
It’s crazy, I’ve never seen anything like this. Not even video. It’s really pushing
this Live Stream video everywhere. On news feeds and notifications. It’s going everywhere.
Third which I think is actually the biggest. Is you don’t have to build another audience
on another platform. So depending on how many likes you actually have on your Facebook page,
you’ll be able to reach more people and even get more likes during the process. To
do this Facebook Live Stream you actually have to have an app called Facebook Mentions
and the only way you are going to get that, you can’t go in the App Store and look for
it and download it, you actually have to get an invite from Facebook and the way that you
actually get an invite is you have to have a public figure page that’s verified. That
means that you’ve gone through the verification process with Facebook and they’ve validated
that you are that type of public figure. Now you have to put in your drivers license and
some other forms of identification and other social media that you’re connected to and
they are going to go and do some research to make sure that it’s actually valid. Once
you’re able to do that, then they are going to send you an invite for this Facebook Mentions
App that you’re able to download. Once you download it, you have the ability to engage
with your people that actually like your page and you can do it through posts, through commenting
and also Live Stream. Now here’s a couple of things that I’ve actually learned in
utilizing the Live Stream. This application still is a little buggy. There’s a lot of
things that they are working on to iron out and make sure it works. I tried using it at
an event called CVX Live and it was just kicking me off about every 9 seconds, I tried it several
times. I don’t know if it had to do with the cell reception or what. However when I
brought it just a couple of days later I don’t know if they ironed it out I was able to go
for a full 60 minutes. You can Live Stream for 60 minutes and during that time I learned
a few things. The engagements really high. Facebook really promotes it out there and
I’ve also found that people really want to communicate and crave that two way communication.
So there’s a lot of great options for this so I would love to hear your thoughts. Do
you think that this live streaming on mobile is going to take off? Do you think that Facebook
is better than Meerkat or even than Periscope. What's the better future for this. Put that
in the comments below and I also want to know if you think that YouTube is missing the boat
or do you think they have something up their sleeve, put that in the comments below as
well. Honestly guys, I am ecstatic, I really love it. I think where the future is going
is through mobile, through video, through social and through live and I’m really excited
to see this happen on Facebook and I know, I just know that YouTube has something up
their sleeve waiting to announce because all the signs are pointing to that. So if you’re
interested in video content, video marketing, YouTube, Facebook video, whatever it may be.
Make sure that you subscribe to my channel. Watch another video or two.