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Over the next five years, I think there's a couple things.
One, personalization.
I think we've seen it in folks wanting different types of
phones, coloring their phones.
Moms are going to demand personalization.
They're going to want to feel like you know her as a person,
not as just another person within a huge segment of a
group of people called, mom.
And so I think, we've got to figure out how to deliver that
personalization to her and know her better.
The other part is just mobile.
Mobile's going to be the device that everyone has.
And so we've got to figure out that noninterruptive way to
connect with moms through mobile and make our brand as
integral to her life as her mobile phone is.
And I don't think anyone's really cracked the nut yet.
I don't think apps are going to be the final result.
I think that's a journey along the way.
But we've got to keep experimenting and finding out
a way for brands to participate
through the mobile device.