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In this video, you'll discover the single biggest factor that determines whether the
videos you make will result in a handful of sales, or hundreds.
Applied correctly, this factor can change business overnight, transforming sales pages
with single digit conversion rates to double digits overnight.
This factor is used by almost every successful video you watch online - even if it doesn't
seem like it.
It's not production quality,
it's not special effects,
it's nothing to do with equipment or the camera you use,
it's not even to do with the length of your video,
what format the video is in or where you host it.
Quite simply, the single most important factor you should obsess over for your videos is
script writing.
So why should you write scripts for your videos?
The truth is, very, very few people are able to EFFECTIVELY articulate a sales message
or present an idea without preparing a script for it
"Winging it" or trying to ab-lib a narration along side Powerpoint slides often leads to
a number of problems, and you may recognise some of these in videos you've seen in the
past -
When the presenter of a video has to THINK about what they're going to say as they change
to a new slide, their brain is trying to play catch up with what's on screen. You'll notice
this happening by lengthy delays, while the presenter tries to remember what to say for
each slide, or mumbles and stumbles over their words as they try and forumulate their thoughts.
Often you'll find a presenter will compensate for not having prepared by simply talking
and talking about points that don't really relate to their original intent for the video,
and stray off topic.
Worse than that, presenters will inevitably start making mistakes, talking gibberish and
having to apologise while they try and keep things going.
These mistakes mean presenters often end up back tracking on points to explain them twice,
or worse still, actually repeat points they've already covered.
It's hard to bring energy, excitement or enthusiasm to a vocal delivery when there's so much to
concentrate on, and the result is a recording that won't make viewers take action on your
message
All of this together has the effect of slowing down what could be delivered in a much shorter
space of time, and that's a big problem.
To put this in context, YouTube have measured "viewer drop off" across thousands of videos,
and they found most online viewers have stopped watching after the 3 minute mark.
They've proven the videos that get the most views and engagement are between 2 -3 minutes
long
And the only way you can deliver a concise, effective message in 2-3 minutes is to write
a script, edit and polish it and make your message more consumable - exactly as you would
do for a Blog Post or article.
Script Writing fixes all those problems with "ad libbed" videos, and provides a whole lot
more benefits -
With a written script, you have time to correct mistakes in advance, and it's far easier to
narrate a pre-written script than make it up on the fly, meaning you'll make less mistakes
after recording so have less clean up to do on your final audio recording.
Because your script is pre-written, mistake free, well thought out and concise, the end
result is you will actually sound smarter in your video, and this has the effect of
increasing your authority and trustworthyness. Put simply, viewers are going to be more likely
to act on your offers if they are delivered clearly and professionally.
So many online videos contain waste - pointless conversation or meandering topics that wastes
the viewers time, and squanders the precious seconds of attention that could be used to
deliver useful, relevant and valuable content to viewers - and no one really wants their
time wasted. Script writing helps you keep your message to the absolute essentials, and
the less waste in your script, the more relevant if becomes for your viewer.
Script writing doesn't mean you have to sacrifice personality, humour or spontineity from your
videos, you'll actually find as you develop your skills in script writing, you're able
to create more entertaining work by factoring it into your writing. Scripts don't need to
be stuck to religously, if you decide to go off script and add something new during recording,
you can always edit it out post recording.
Equally, the most common concern I hear from folks about script writing is they feel like
their vocals sound flat during recording, or that it's obvious that they're reading
from a script when they listen to the recording.
You can deal with both of these by simply recording a dry run through of your whole
script, which does a few things for you.
* Firstly, it warms your vocal chords up and gets you ready and comfortable with the recording
process
* Secondly, it gives you a chance to make last minute changes to the script, where you
may feel it sounds wrong narrated or if you've simply found mistakes during the test recording
* Most importantly, a dry run familiarises you with the material, even though you wrote
the script, you'll find simply reading it out loud uses a different part of your brain,
so by reading through it once you're effectively programming your brain with the material for
the real recording.
Do a dry run through, then record again and you'll find your vocal delivery will be much
stronger, and less prone to mistakes during recording.
With One Hour Video Studio, we designed the product exclusively to cater for scripted
videos.
Script Markers help you develop the visual ideas for your video as you write without
being "overwhelmed" by the video production process
Script Markers help you pace visual changes for your viewer, creating a predictable rhythm;
while not boring your viewer with "stale" slides that don't change for minutes, or "overwhelm"
with too much text on screen
One Hour Video Studio takes your script and uploads it to YouTube as a transcript, providing
extra metadata for YouTube's search engine to index and potentially improve your rankings.
You can also leverage your final video and script into a ready-to-post article or Blog
post you can publish to your website, creating more content from your original script.
== PAUSE ===
Hopefully by now you're convinced on the benefits of a scripted approach to video production.
If you're still on the fence, why not just try producing your next couple of videos with
a script and see for yourself what difference it makes to the finished video.
If you'd like to know more about One Hour Video Studio and how it can you with the script
writing and production process, head to http://www.onehourvideostudio.com now