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Well let me first start again where success really lies, and I truly believe that success
starts with what we talked a little about earlier- success starts with your passion.
I don't believe you're going to be a successful entrepreneur unless you follow your heart.
So if that is not the starting point, if you're not crazy about your idea- than don't even
think about it. So that's the most critical, the most important element of any business
plan. Subsequently, there's always people around you. There's people, friends, business
leaders etc. So whenever you have this great idea, then, and I remember this very well-
you go to that group that circle, maybe 5-10 people max, and tell them 'Hey, what do you
think of this idea?' And then you get this feedback, and people, they may not have a
personal relationship with your particular idea but they are business people and they
say "Ok, great idea, but I would this or that". So you get these pieces of wisdom. And if
you then put them together in a business plan and I think that process- you begin with a
passion, you touch it with reality through that circle, and then- I think you get the
right plan to be successful. Of course, at some point you have to put in the numbers.