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Well, Mark i think we pretty much
answered all the questions on how to get the best from a freelance b2b case study
writer.
I think we've said that, you know, you really need to have somebody who is
experienced in
writing, in understanding the story, in understanding what your story is, being
able to tell it well, who
is willing to be a partner, an ambassador
for your company;
that you can
research and find out their experience, and their level of passion, as you said.
What other things are major points this evening?
Well, I think you've covered the highlights there, really.
One of the key things is: don't assume that your writer's only just a
writer; if you want
to get, really, the maximum value from a good case study writer;
you know, make use of those other services, those other skills, that they have.
So, if they're able to handle a lot of the project management tasks,
that can take hours off a case study project,
and you can be doing other things with that time. So, sometimes writers
don't advertise that they have those services. They should, but they don't always, so ask
them, what else are they able to do?
And then, if you find a good case study writer that you like, and you've seen them in
action,
think how you might be able to use them for some of your
(content) repurposing projects that we just discussed there: producing blog-posts or press releases,
and so forth.
Now you don't always have to hire them; i don't think any writer assumes anything but one
of the things we're trying to get out on this call is that 'case study writers',
just as a title; that's just as a starting point; so if you can find
someone who's taken the time to show you that they're interested in your company, that they've
researched it,
and they understand where you're going, in terms of your
serving customers, and the products you offer,
then it make sense, maybe, to develop a relationship with them;
and, i think from the writer's point of view too,
most writers i talked to, and the sample of them i'm familiar with,
they prefer to work
regularly with a customer,
with a client, as you can get to know that client well, you can understand
their business and therefore your work improves; it gets better and better.
Whereas, one-off case studies just, you know you learn the client's
work and what they do
but then the return on investment stops at that point because you're
onto the
next.
Right, i agree.
So, maybe from my wrap up side,
i'll keep it nice and short; if people want to find out where we are again, Pamela,
just to remind them, where should they go to find you?
They should go to my website. that's
www.b2bstorytelling.com OK. And you're also on twitter,
aren't you?
I'm on Twitter. I'm 'pameladel'
on Twitter; i have a facebook page, pamela deloatch, and i'm on LinkedIn,
so, come find me! I've seen you on quite a few places. especially twitter. Yeah i'm on twitter as:
'samuraiwriter99';
i couldn't get samuraiwriter '1'
no, i couldn't get that.
And also my website is samuraiwriter dot com.
You'll find the other ways to contact me from that site.
So finally, Pamela, thank you very much for this
trans-pacific call, i guess.
we're on opposite sides of the world;
it's night time your time, and it's morning time here but i think we've
covered a lot of ground and i hope the readers and
viewers and listeners find it useful.
OK, that sounds great. Thank you
Mark
We're done.