Tip:
Highlight text to annotate it
X
WE LOVE THE FOOD THERE.
BUT ONE OF THE REASONS CHIPOTLE
BROUGHT IN $2.73 BILLION IN
REVENUE IS BECAUSE IT IS
MARKETED AS A HEALTHIER
ALTERNATIVE TO EVERY OTHER FAST
FOOD CHAIN.
CHIPOTLE'S RECENT EFFORT TO BE
MORE TRANSPARENT MAY PUT A DENT
IN THEIR REPUTATION.
FROM ITS MENU TOS I ITS WEBSITE
TO A SHORT FILM IT COMMISSIONED
FEATURING WILLY NELSON COVERING
"COLDPLAY."
♪ I WAS JUST GUESSING AT NUMBERS
AND FIGURES ♪
>> Reporter: CHIPOTLE MEXICAN
GRILLE PROMOTES THE COMMITMENT
TO HEALTHY INGREDIENTS LIKE
NATURALLY RAISED GRILLED CHICKEN
BUT CHIPOTLE RECENTLY HAS COME
CLEAN BECOMING ONE OF THE FIRST
FAST FOOD CHAINS TO ADMIT IT'S
GOT GENETICALLY MODIFIED
ORGANISMS, GMOs IN MANY TOP
SELLING DISHES -- CHICKEN AND
STEAK, TORTILLAS.
>> GENETICALLY MODIFIED ORGANIZE
NAMPLS.
WHAT ARE THEY AND WHY SHOULD WE
BE CONCERNED?
>> THEIR GENETIC MATERIAL HAS
BEEN UNNATURALLY CHANGED.
>> Reporter: IT'S BEEN
PROCESSED, GROWN ON FACTORY-LIKE
FARMS.
THIS NUTRITIONIST CONTENDS THE
SOYBEAN OIL CHIPOTLE MARINATES
CHICKEN IN CAN, IN HIGH
QUANTITIES LEAD TO HIGHER RISK
OF HEART DISEASE OR ARTHRITIS.
SOYBEAN OIL IS USED IN OTHER
CHIPOTLE DISHES.
IF YOU WANT A DISH WITHOUT
GENETICALLY MODIFIED INGREDIENTS
DON'T GO WITH THE INSTINCT MANY
PEOPLE HAVE WITH THE STANDARD
BURRITO, CHICKEN AND RICE.
YOU HAVE TO ORDER A DISH WITH
PORK, LETTUCE, BEANS, MAYBE
SALSA.
CHIPOTLE DIDN'T PROVIDE SOMEONE
TO SPEAK ON CAMERA BUT A COMPANY
SPOKESMAN SAID THEY ARE MOVING
AWAY FROM SOYBEAN OIL IN MOST
DISHES.
THEY SWITCHED TO SUNFLOWER OIL
FOR SHELLS AND CHIPS.
>> THAT'S GREAT NEWS FOR PEOPLE
WHO LOVE CHIPS.
IF THEY ARE MADE WITH WHOLE CORN
AND SUN FLOWER OIL THEY'RE GOOD
FOR YOU.
>> Reporter: CHIPOTLE SAYS THE
FOOD INDUSTRY IN AMERICA IS
DOMINATED BY ARTIFICIALLY
PROCESSED INGREDIENTS THAT IT'S
HARD TO GET AWAY FROM.
HOW HARD?
ON THE WEBSITE CHIPOTLE PLACES A
G FOR GENETICALLY MODIFIED NEXT
TO THE INGREDIENTS LIST FOR
CHICKEN, STEAK, TORTILLAS, HALF
THE FOODS.
CHIPOTLE IS SEEKING WAYS TO MOVE
TO HEALTHIER MIXTURES AND UNLIKE
SO MANY OTHER FAST FOOD CHAINS
AT LEAST IT IS TELLING CUSTOMERS
ABOUT ARTIFICIAL INGREDIENTS.
WE ASKED PEOPLE IF THIS WOULD
STEER THEM AWAY.
>> ABSOLUTELY.
>> WHY?
>> I CARE WHAT I PUT IN MY BODY.
>> NO.
THE VAST MAJORITY OF U.S.
PRODUCE IS INJECTED WITH
CHEMICALS.
>> ON THE THOUGHT THAT IT RAISES
THE RISK FOR HEART DISEASE AND