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Say they don't fill out my booking form, but they call me, at least they already know how
much I charge and so that's obviously not an issue, so... Cause that happened all the
time before I did this, you know, I advertised in the Yellow Pages or whatever like we all
did back before the Internet and the Mom would go down the list and she would call and hopefully
you would answer, otherwise she would just keep going down the list. And you'd talk to
her and say, oh, okay it's this much and then twenty minutes goes by and she says it's too
expensive. Now it's funny, the birthday party Mom mentality has not changed, since the days
of the Yellow Pages. So remember how I said, and Tom, you've probably experienced that
right? Before the Internet? The Yellow Page syndrome where they'd go down the list?
Oh, I actually never advertised in the Yellow Pages. Oh wow! Never advertised in them. Wow.
So many people were worried about price when they were calling from Yellow Pages, and that
was what I heard from everybody. And I decided that, well, if they are going to be price
shopping that is not where I want to be. So I never went to the yellow pages.