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bjbjq Rikke: Today we re meeting Kristina Hook. Kristina Hook is a professor in Human
Machine Interaction at Stockholm University and for many years Kristina has been researching
effective computing with her colleagues at her lab. So in a broader perspective, what
are the value of this research and using it when designing products? Does it improve people
s everyday lives do you think or does it have the chance to do that? Kristina: Yeah. So
on the one hand, I could just turn around the argument and say, well, should we really
be designing for people without consider emotion? That seems stupid given that emotion is just
such a big and important part of what we are and how we are in the world. But I would also
like to say that there is a lot of situations where emotional interaction could be strengthened
and improved. Some of the interaction possibilities we have are so impoverished like, for example,
text messaging on your mobile or using smileys or whatever. All of those are very small,
narrow channels of communication. There is a lot more that we might want to communicate
to one another. Or values of fun and entertainment, playing games, getting scared or getting angry
and frustrated; all of that is a rich pallet of stuff that we can do and it seems stupid
not to bring that into our design processes in various ways. Rikke: Talking about rich
just in a more concrete sense, what is the business value? Kristina: So really making
money out of it? I think that an option sells. Games are sold on the emotional experience
you get from them or going to an adventure park or whatever, it s about the emotional
experience. I also think that some of the more traditional systems are such that in
the future we re not going to accept to have systems that make us boredom and tired and
pains in our body. We agree to expect a good emotional interaction so I don t think you
can sell any systems in the future without considering this at some level. It doesn t
have to be effective computing but it has to be a definite consideration to what this
means to people and their emotional reaction. Rikke: s going to be even more important in
the future you think? Kristina: Yeah, yeah, I think so. Rikke: So when you re explaining
all this to us, you seem extremely motivated and what tricked you in the beginning? Kristina:
Actually, I was listening to [inaudible 03:06] giving a talk in 1998 or something when her
book had just arrived and I thought it was just so interesting and so challenging. It
annoys me that certain things in life are said to be of less value, perhaps they re
only for female; the old Greek dichotomy between males being rational and they can think and
women being emotional; they can t think. What is interesting about the recent research,
in all areas like neurology and psychology and so on, is that emotion is actually making
us rational. So this dichotomy saying that rationality is one thing and emotional reasoning
is not rational is actually wrong. It s wrong. There are reasons why we still have emotions;
it actually makes us behave in a rational way. Previously we were talking about autistic
children and they have a huge, big problem with being rational because they don t understand
everything in the communication situation and we all feel when we meet them that this
is not a rational behavior and why is that? Because they re not scared of certain things
or they don t feel the interaction in certain ways and that, to us, is confusing and irrational.
Typically, I find it interesting to go into areas where everybody else says that the value
of this, it s low because it s female or it s low because valued from a particular perspective
in the society; that s interesting. Rikke: So is there anything specific other than [inaudible
04:51] which has inspired your professional life in a very significant way? Kristina:
So when it comes to the emotional interaction and so on, I was very, very inspired by Phoebe
Sengers, who s been doing some really excellent work in this area. Her view that you can take
the same technology, recognizing emotion from facial expression or whatever, that you can
turn around the values and you can create other meaningful interactions where users
are invited to create their own meaning and construct their own meaning and so on. So
that was really inspiring to me and I also saw so clearly when we did studies of the
system where you shake a pen to create a text message, but when users use that they were
not it was not only by expressing your emotion in the moment, it was about constructing an
interaction with someone else but they were constructing their emotional experience. Say,
for example, that you and I say we re going to meet next week and we re going to go to
the bar together and then I send you a text message, m so happy we re going to the bar
next week, what I m doing there is not necessarily expressing the feeling I have right now but
more the expectation of how much fun we re going to have next week when we go to that
bar. So we can see in the emotive system that emotion is not a state that you, for some
reason, suddenly and up and because of some [inaudible 06:23] or whatever, it s also construction.
It s you constructing and deciding on the expression of emotion influence you and so
on. So you re constructing it on your own but also together with other people. So, for
me, that constructivism and building for that, I think is very inspirational and that was
from, actually, taking our system from the lab, out into real life and letting users
use it for several weeks together and then we see how they really, really appropriate
it to express and construct. Rikke: Thank you so much, Kristina, for coming and sharing
some of your knowledge and perspectives on effective computing. Kristina: Thank you.
Rikke: If you want to know more about effective computing, you can read the chapter Kristina
has written and you can find this chapter at interactiondesign.org. You can also find
more chapters written by other thought-leaders and inventors. You can find more videos like
this one for a brief introduction. Hope to see you there. Thanks for watching. Business
value, value, and inspirations http://www.youtube.com/watch?v=LJCnIu1PqLQ (Affective Computing) [Content_Types].xml
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