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>> CUTTS: All right, we have a question from London, the person asks: If I link back to
a press article about our company, will Google perceive this as a reciprocal link and therefore
give less weight to the inbound link? Well, by definition if somebody links to you and
then you link to them, that’s a reciprocal link. Personally, and this is just a general
advice, you know, if you link to every single time that somebody is linking to you then
it’s almost like you’re tooting your horn. You know, sometimes it’s nice to find people
just talking about your site and have you not show up and sort of shoehorn in on the
conversation or point people to it. So, as far, you know, it makes perfect sense to have
a list of press mentions, right? Probably every single place that you’ve ever been
mentioned to anywhere in the press, if a user landed on that page, they may not find as
quite as useful. So, I would probably highlight just the few places that you are really proud
of. And that’s the sort of thing where the user can get a sense of what the press coverage
is but if it’s not, take a look at every single time my domain has ever been mentioned
anywhere on the web, and that’s probably going to work better for users too.