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Hi I’m Travis Loncar. And I’m Andrew Garberson.
And you're watching Luna TV
Where we answer your questions from around the web.
this week’s topic is search engine optimization or SEO. We actually have a great blog
That features a lot of search engine optimization related content and a lot of
other stuff as well.
You can see that it’s linked in the description below.
If you have any other questions visit us at our training seminars
that are held across the country every other month, learn more about that below.
So this week's question,
as many of our questions, come from Quora.
and it is, “What are some great resources for learning SEO and other web related stuff?”
It's a great question because whether you're dabbling in SEO for the first time
or you’re a seasoned guru the key is to keep reading and keep learning
So I’ve broken this category into 3 different topics
Each to cover every part of your education.
To begin with,
Start with the SEO 101 guides, to really understand what SEO is about and
how to make it work on your site.
The best one wants to read by over a million people
Is on
SEOMoz
it’s called the beginner's guide to SEO
and it really it has lots of continent and multimedia
and really lays it out for someone who doesn’t have much experience with that.
You really can't talk about SEO without mentioning Google
Google has a great starter guide
Bing has been making a lot of
commotion lately
But you need to play by Google’s rules because they still dominate search traffic.
so their starter guide is definitely worth a look.
The next category would be the cheat sheets, and that's once you have a fundamental
foundation
Of SEO of
Keep these on your desk over in corner as references
The first one is really good comes from WebComfs it’s a best practice
With a list of keywords
And its explains why they’re important and then how to use them for SEO.
The second one is the Web Developer’s SEO Cheat Sheet
which is a nice, concise 2 page PDF.
and that's the one that I kept on my desk for my my first year practicing SEO.
Lastly,
Blogs to stay up to date, because really you never SEO,
you’re always learning and
Search Engine Land is the best
one for the day to day updates
and the hard news. I think SEOMoz writes the most readable blog,
lots of great multimedia content.
I might be biased but I think that the LunaMetrics blog isn’t too shabby either
especially from an analytics perspective.
So come back and visit us here.
so now that Andy’s covered sort of the physical resources that you can use to learn SEO
physical resources that you can use to learn SEO I’d like to talk about
another way to learn SEO
and that's by building your own website
so when I first started learning SEO one of the things that I really did to
learn was to build my own website.
and when you're in SEO a lot of different things come into play. so you can
learn the basics of site architecture. you can familiarize yourself with a lot of
different CMS be it WordPress, Joomla, Druple, MODx, things like that
so when you’re working with clients websites you're comfortable working with
those things. you'll learn basic HTML maybe a little CMS, a little styling
that definitely comes into play every day
You’ll be able to install analytics on your own website and sort of observe trends
things like that. Create your own segments and learn
the way analytics works.
Then you’ll also be able to familiarize yourself With FDP or File
Transfer Protocol.
A lot of companies don’t necessarily work with File Transfer Protocol but if you happen to run your own business or if
you do a little web design that will help as well.
Lastly you can try a lot of different link building tactics. And when you can try these different things you can see what works,
what doesn't and that'll help you when you become a full
time SEO.
Great, well that wraps up our SEO 101 for today.
If you have any comments please leave them below. Or visit us on Twitter @LunaMetrics
Again,
we also hold
conferences
and training seminars every other month. One is coming up in New York and you can
learn more about it below.
That should wrap us up for
this week!
We'll see you next time! Bye!