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Here we are at Bingham Cyclery. We are going to go in and check out
the new Geigerrig
Hydration Pack and how the stores got it set up. It do not sell a lot
of Hydration Packs here
but they have been doing very well with the Geigerrig. We come on in
here at the Bingham
Cyclery. And here they are with their Geigerrig in store display
running. It is a water feature
and its got a large booklet that goes through the product benefits of
the Geigerrig. You got
your spray to drink page and your spray to cool page and your spray to
clean. All of this
basic, great benefits. The inline filtration filter ready that filters
the water that travel
through that drinking tube on its way to the user's mouth. And then
you also have, hanging
off the front here, product benefits, performance benefits of
pressurized hydration. Spray
to drink, spray to cool, spray to clean, spray to share, easy care.
Easy care is that you can flip
the hydration engine inside-out and put it in the dishwasher to clean
it. So a lot better than
what they had in the past and never suck again. So then you come on
over here to check
their hydration wall. As we said, it is not a huge hydration pack
folks but they had ben able
to do with the Geigerrig. As you can see that you got the whole wall
of the traditional
products but they ordered a good amount of Geigerrig's and there is
only one left. And it is
kind of been through by a consumer it looks like. It is pretty cool.
And one of these
Geigerrig's is left up here and only one left. But I did notice
something on my way into the
store which is kind of cool, they had this Geigerrig Pack set up on
this mannequin and
displayed really nicely with the pressurize valve out so they can see
how that works. That is
pretty cool. So this is here we are at cyclery shop, checking out the
new Geigerrigs and the
new Geigerrig display in action. Take care and we will catch you on
the mountain.