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The iPad is so intuitive
in its design and its functionality, that there's very little
learning curve for users to get over, so because it is a small portable
lightweight device, its touchscreen, it's very intuitive,
it's perfect for a lot of uses where
you need to get a device into the hands
of people who were maybe a little less tech-savvy, people who are on the go,
people who need to be content connected to the Internet in a mobile way...
Working on this project was really unique because as we began to sort of
craft this story we had to make something that was entertaining and fun
and creative for kids, but
we also had to make sure that we were covering the bases of Project ChimpCARE
and their
goals and the information that they wanted to convey... that certainly had
to be very strategic process in order to
get those message points incorporated into the story and have the story still
be fun and engaging and something the kids want to interact with.
This is a realm that we're really happy to get into
and it's a way that we thought we could reach a different audience
and make the message even stronger than it would be in print,
and I think especially with a lot of the interactivity that's in the app, with
chimp facts, and with talking about
Project ChimpCARE in general, and just being able to play with the app
we've added an extra layer
to the straightforward children's book. When we came across Manning Productions
propose we were immediately struck by the fact that this was a group who was
going to be innovative
and who wanted to work with us on developing the project that was really going
to make a difference, wasn't simply going to be a product
that sat in the Apple App Store
but actually made people think more about this issue and had a social
effect.
What we found through the processes is that it was exactly that. They're a company that was
able to meet with us on a frequent basis, work with us to develop
a very impactful story. In this case
there's probably a lot more work and a lot more
intense kind of strategic and analytic
thinking that went into it than you might expect from the end result which
ultimately is a children's book... because we can include things like sound and
video and
different interactive features, there's a level of engagement that goes well
beyond what you can get from a simple video,
on its own, or a printed book or things like that
and so, we knew that by using the iPad, whatever content, whatever message we
were trying to deliver it was gonna come alive in a way that
we really wouldn't have been able to do using other mediums.