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>>We cover the theoretical part of Arts and Cultural Management, also the practical part.
And I think that a lot of people don't really understand what "hands on" means. "Hands on"
means you get thrown in the pool, and me, the instructor, stands with something to pull
you out if it gets a little too dangerous, but you really have to jump in there.
>>Today we'll be presenting a marketing plan and a strategy plan to Arcosanti. It's a non-profit
organization that's kind of in a stagnant position at the moment, and the job with the
class was to come up with ideas to kind of spark more inspiration.
[Music playing]
>>So the first thing we're gonna have to do is sell them on the new mission statement
that we created for their organization. Theirs read more like a purpose statement. I think
our new one will be pretty good.
>>...Once a unified culture is established, that kind of sets the undertone for any marketing
strategies.
>>I'm Jeff Stein, President of Cosanti Foundation. We're a major non-profit here in the state
of Arizona, engaged in urban research, building Arcosanti. And we have been so pleased to
be the recipient of work done by Arts Management classes at NAU. They have produced for us
reports, personal meetings, and a whole series of recommendations that are really good, implementable
projects that we can start work on right now.
>>...Or just because they enjoyed their time here, they don't necessarily need benefits
in order to be motivated to donate money back to a place where they had such good memories.
>>It's wonderful knowing that your work can be actually taken in a serious setting, and
it's not just school work but it's actually helping a community grow.
>>I think that overall, all of our presentations went really well. I think we had a pretty
good impact on the organization.
>>Students at NAU: smart, experienced, and game, really, have provided us with some ideas
that we can work with right away. We're really pleased to have had this experience.