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Todd Hurt: We’re sitting here with John Strickland, one of the
owners of Going Green Organics. John, will you tell us how many
years you’ve worked in the green industry?
John Strickland: Todd, I’ve been in the Atlanta landscape green
industry for thirty-two years.
I started back in, started back in the seventies when it was in
its infant stages here in the city of Atlanta.
Hurt: What possibly got you started with organic fertilizer?
Strickland: Well, it is kind of interesting after twenty-nine
some odd years of being a landscaper and after ten years
of owning my own company and competing against so many other
landscapers out there; my theory was if I could find a true
passion, a true love that I had, if I could find that thing
that I could sell into the landscape industry, and to
those landscapers I was competing against, then that
would be a far easier stream to swim in so to say.
I had a love for organics and how organics worked.
I saw the trend coming on and decided that now was
the time to go ahead and approach the Atlanta landscape
market with organic products.
It seems to have worked out rather well for us.
Strickland: The biggest advice I can give anyone who’s thinking
about going into a career is literally to figure out that
one thing that you are truly passionate about – the one thing
that when you wake up in the morning excites you the most.
Make that your career.
Hurt: I understand. Speaking of passion, you used to have
a rock band. That you even toured Japan. So you started off with
passion and then you found more passion later in life.
Strickland: I did. I did. I did. I actually found a way to put
food on the table … so yeah.
Hurt: and plants in the ground.
Strickland: That’s right.
Hurt: Appreciate you John.