Tip:
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Female Voice: So the first tip is to maximize the impact of your LinkedIn
headline, and you can do this in a number of ways. The first is to include
your name, and that's for people who don't pay for their LinkedIn account.
That allows them to get what your full name really easily and contact you.
Include your job title, use a common version and then use some keys skills.
For example, mine says, Katrina Collier, social media trainer and then
it'll say, for job search and for recruitment. Tip number two is to use a
professional head shot. I don't necessarily mean, pay and get a
professional to take one, but use something that looks smart. You'll have
noticed that there's an increase in the number of photographs being used on
the sites like Facebook, Twitter, Pinterest, for example, so photograph's
matter.
So either get a friend to take one, or if you can afford it, get a
professional and make sure that it's a good representation of yourself. So
tip number three is to use your summary to full effect. It's right at the
top of your LinkedIn profile, so it's crucial. Use your 2000 characters to
full effect. Make sure that you get your achievements in there. So for
example, if you streamlined a process think, so what , and that will give
you your achievements. So streamline the process, and that saves the
company money and made it easier for people to use whatever system it was.
And make sure that you check the spelling. It's crucial that your spelling
is right as well. My tip number four is to add skills to get them
endorsed. You might have noticed when you go into LinkedIn that it will
prompt you to endorse skills of others. It's exactly the same for your
connections, so choose the skills that you want to be endorsed.
Make sure they're the ones that represent what you do well and are likely
to be searched for. And don't feel that you need to except ones that don't
suit you. LinkedIn is prompting your connections to put up new words. I
get it all the time. I had a very strange one come in this morning. Don't
feel you need to except them, just hit the little cross. And I would also
recommend that you don't endorse the skills of others, unless you are sure
that they do them. Tip number five is to get recommended. What I'd suggest
you do is aim to get two per roll. And if you'd look to get one, from your
manager and one from a college, and one from a subordinate. And what that
does is it adds weight because people take the time to write them, so
therefore it's more meaningful. And also, just because you're given one
doesn't mean you need to give one back. So, get recommended.