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Hi I'm Laura from youngwritersworkshops.com and I'm going to talk about how to write a
vision statement for a company. The first step in writing a vision statement is to make
a list of all of the values and attributes of the company that are positive that you
might wan to include in a vision statement and this can also include things that that
company does and wants to achieve so make a really broad list of all the positive attributes
and scriptions of the company. Your next step is to try and form or create a statement using
as many of these words as makes sense, not cramming too many words as to make it not
make sense. But create an active statement or a list of active statements that describe
the hopes and the goals and the accomplishments of the company. Now you'll want to narrow
the list down and use a focus group, it can be an informal focus group but use a group
of potential customers from different sectors of the industry that work with the company
and get their responses to these statements. This statement is going to be very important
to your company and used in your marketing efforts so you really want to make sure that
it is positive and make sure that it is received well by all the potential customers. Now your
next step after you have done the focus group is to compile all of the feedback that you
have gotten and come up with the most positive, the most well received vision statement that
you are able to write. Use this vision statement in all of your materials so that it is communicated
and becomes a part of your company's public relations and marketing communications. Those
are some ideas about how to write a vision statement for a company.