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It's very easy: it's a specific search term used to activate results,
of course, within the browser we are using.
It's used as a way to sort searches
and thus be as correct as possible.
When searching for the keyword, or for example the word "apple", the system analyzes all the web
and returns the results that it considers most appropriate for that search.
The keyword is very useful, it is essential for searches
to make sense on the Internet. Without it, all the information would be completely disorganized
and it would be virtually impossible to find what we are looking for.
The results this term return may be natural, i.e. by pure relevance,
or paid, if an advertiser has invested to buy that particular term
and offer that product or service associated with the search.
The keywords have given meaning to all our demands on the Internet.
They make all our questions have an answer.
Without our friend the keyword, we would be totally lost in this world of overwhelming information
the Internet has become.