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The birth of the "Espriso" coffee cup
First we observed in the cafe
Through introspection we discovered the banal routine. Through behaviorism we
saw the participants' surroundings were being ignored. And through cognativism we heard
about tunnel vision. Then we've researched
looking into surprised her novelty to create unexpected situations in order to
break the banal routine.
Then we sketched and created a prototype
and did it again...
and again...
"Why are you giving me an empty cup?"
"I could feel the liquid in the cup moving." "It looks like an ash tray"
"It's different from what I expected"
....they said they really the testing sessions
so we repeated once more, adding the feed back with our current design