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I am a company I have money to invest watch several design presentations without without anyone presenting it to me!
knowing about what projects are I have a big foundation supporting me I have money to invest which project is better done?I have some millions euros to invest because we want to do something cool in Milano about transportation so which is th project that is presenting better? so he says the one on
the right.....let's do this way....how many say the one on the right? About 5
How many say the one on the left?
I say it? It is the one on the right! ...............................It is normal, ok......this one has 7 drawings what do we see?
Put yourself in someone does not assist to design presentations every day........in front of you you have
someone that has money to invest to make business so you have to convince him seduct him/her
however without sexy outfits :) :)
........so he arrives here whatches for his first time a presentation about a new product after he goes on the right here and he starts to
understand that this is something particularly interesting first of all here we have an image
where he can DREAM!!! ........he can dream!!!...................;when we talk about seduction...........we get into
a speciphic key word that belongs to our design fields .......... so SEDUCTION ! Seduction
in Design equals to what? come on!....Innovation......emotions...emotions to transmit emotions emotions!!
come from where?...................so if I see this sketch.....and I make a connection
with what you said...... memory traditions dream.....so I start to
get into the project with my brain...........so I start to fall in love with that project...even
if it has several hard problems to solve....but I am living my dreaming moment and I do not care about the problems...
I love the project anyway!....So thanks to this design company that shows me
the project I can dream about such great transportation system in Milan city.
So the LEVEL of this presentation is good first because it has a good level of seduction...so
to have it what should you be able to do? really well?...............the
presentation....bravo...which means? No.....;another one!!......... quality which is? Visual impact...................which
is????...............To know how to draw well....BRAVO!!!! You see? you are not sleeping!!! Bravo!!....................so
I am proud of being part of this school (you)....if I am proud of it I have to respect the school
and myself working hard...which means I have to learn basics and how to draw well! i have
to learn how to express well my creativity....this is the main objective of the school and yours.......and
why? why is it so important?........this presentation on the left is not bad has nice drawings.....however
today we cannot be simply happy about a nice well done sketch..................however
why is this sketch on the right better? Who knows? Anyone can tell me??...............;not
only for that there is something extremely important.................the graphic artistic
reppresentation of both projects show one thing that the one on the right shows more
engagement while the one on the left is more superficial...............this is my vision.............and
here we could remember what Steve Jobs used to say...............his lessons about quality
research with the objective to improve....to improve ...;to improve never get tired to
improve ourselves...........why? But why??.............because you are in competition with who??...anyone
knows?....with everybody!! But everybody who????? NOOOO!!! Not just your class?!?.....do not
think small think biiiiggg!!! We are in a world?? GLOBAL!!!! YES!!! so whith who are
we are in competition???? The rest of the world.....ok but what is it?????Come on???? Not designers...you
are still students......with who????? Bravo...with all other students coming from other design
schools all over the world!! Got the point??.....................your business plan when you are in school is to make
a research about your design schools competitors..other students......what do they do? How good are
them? what about me compared to them?.....When a new chinese school makes design since 5
years and...on at the 5th year they develop and present good projects ........should we
ask yourselves what is going on? The point is that in the near future in 10 years all
those chinese students what will they do? With who are they in competiton? With us!!!
understood? ...look at this in renault we have at least 70 designers...the foreign level
percentage is over 50%............. so untill now we talked about the importance of
a presentation and its quality in terms of design objective and emotional aspects................now
I would like to talk to you a bit about the Happening in the sense of magic effect.................
How many of you read my article about how to make a good portfolio?..............I spoke about
the rhythm of a portfolio........remember? It is not bad if you don't :):).............you
did not read it!!!! :):):)...................we always said...let me clean the board.........................................ok............
What is it?.....................yes it is a heart rhytm graphic line.....so where is good and where is bad!
here..........here instead it looks like it works!.............you are here!!..........................those
that made the left presentation behaved like this look...................................when you
where here I thought OK they are doing well...............the important thing is thet your group decided
to start with a very creative different way the presentation and this was a good start...............so the start animation was good....
BUT! after you did like that.................dead!!!
of course I am on the other side I am a designer...............I saw many presentations and you started well
but later on you where not putting in valeur your work ....it looked like you were scared
to show it!!!!!! very sad in your acting......................your drawings is a part of you......why present
like you are dead?................instead of showing enthusiams to show how good you
are.....happy!......no you all did the same sad acting action...just the first was OK
and new but not all together......!! NOW about your drawings....if I had to choose which
drawing to present I would have taken the 2 here...who dressed this poor guy like in
the 800'? :):):)................anyway.....those 2 ok.............the others folded as a support to my presentation
...........instead on the right we can read more of a story.......the
order of the drawings is not correct.....in fact your presentation started a little like that
than you survived a bit......there was a problem in your communication because
you alternated your subjects to tell in a way that it was hard to follow and understand.............remember that in those 5 minutes of presentation I
so your explanation I have to get it quick and easily!!........
so now when you present during your 5 minutes HOW the Hell are you going to tell me if you alternate your story without a good order?
the best presentation in our portfolio is the beginning for you
when everything was going high iper......so before presenting because you work in a team
you shoul democratically express yourself making several presentations tests....before
you decide the best order to present your project.................so 1st what do we
talk about.........2nd.....and the 3rd.......................what is the objective of our 1st part of speech?...........introduction....ok
why do we need an introduction???..............bravo to explane our project........now lets talk
about the second part..............;why do we need it??...............to get in to detail
and specs................. and the 3rd?.............what how and why?........not really!!!!what is
the objective of a good CONCLUSION? it is fundamental!...........it leaves a sign!!
Yeah on my head :):):):)....no !!!........the 3rd part of your speech reinforces the 1st
one our introduction ....Why??? You have to know that in a film...............reading
an article or an intention letter......the first part is understood by everyone! No problem
at the beginning of a boring film we do understand it........the story....
when we get to the middle part we start getting bored ?!?...............so the first part has to be short and strong
and....what happens at the end???.............people wake up!!! so they pay attention again!
This is the reason why we reinforce our message given at the beginning of our presentation...............so
my message is well presentated......NOW when we apply this scheme to our portfolio we have
to be very careful about the order we choose for our drawings projects and illustrations
know inside you what is better and what is less professional.............at the end you
have to select an order of your projects and drawing to make sure you have the right Rhythm............
same thing with your CV............many people ask me to give a feedback on their portfolios
and CV and I apply always this simple analysis.....first...second ...
Even if you really love that sketch................why?...........because it ruins the all portfolio.it is TRUE!!!...........
We remember people thanks to their worse sketches and illustrations and rarely for their best ones!!
It is like that....because our society is a bit perverse.......looking for mistakes
instead of evaluating good works.....I am exaggerating of course but what I want to tell you is that you are mesuring yourself too!
YOU MUST be very careful about how you put your portfolio together
and how you manage your presentation.............we have to put ourself in a clean situation
less mistakes possible!! Give a logic sense to your presentation...
So now you understand that you could have put together your presentations following few rules to make a better and clear presentation
today!..............using drawings and a different order to explane your project...so you need
choerence...................last think I would like to tell you!........I think you have
been the one that said :" I am...." you spoke in first person.....when you are in team you
should always say "WE"..............I do not remember....I DO:) THANK YOU!!