Tip:
Highlight text to annotate it
X
NOW IT'S TIME FOR THE MONEY
LEAD.
IT'S THE REVELATION WE'VE BEEN
WAITING FOR FOR MORE THAN A
YEAR.
HOW EXACTLY WOULD APPLE BLOW US
AWAY WITH THE EPIC REVAMP OF THE
iPHONE 5?
TURNS OUT THE BIGGEST SURPRISE
ABOUT APPLE'S LATEST DEVICES IS
THAT THERE ARE NO BIG SURPRISES.
>> THE NEW iPHONE 5S SURE IS
SHINY BUT THE iPHONE 5C, YOU CAN
TAKE YOUR PICK OF COLORS.
THEY'RE LOADED UP WITH SOME NEW
FEATURES BUT THEY'RE NOT EXACTLY
A REVELATION.
>> AN iPOD.
A PHONE.
AND AN INTERNET COMMUNICATOR.
>> WHEN STEVE JOBS TOOK THE
STAGE IN 2007, THE FIRST iPHONE
WAS ANOTHER GAME-CHANGING HIT
FOR THE COMPANY, AND THE CEO
THAT TOOK THE WORLD BY STORM.
AND THAT WAS THE POINT.
JOBS' BIOGRAPHER TOLD CNN MONEY.
>> EVERY THREE OR FOUR YEARS,
FELT HE HAD TO BRING OUT
SOMETHING TOTALLY NEW, LIKE HE
DID THE MAC AND HE DECIDED OKAY,
NOW LET'S DO THE iPOD OR THE
iPHONE OR THE iPAD.
THINGS YOU NEVER KNEW YOU WERE
GOING TO NEED.
>> SINCE JOBS' DEATH IN 2011,
THE COMPANY SEEMS TO HAVE LOST
SOME OF THAT VISION.
>> WHEN YOU GET TO THE FIFTH
ITERATION OF A DEVICE, IT LOSES
SOME OF ITS MAGIC.
NOW THAT THE ACCOUNTANTS AND
DESIGNERS ARE RUNNING THINGS,
THEY'RE TRYING TO COBBLE
TOGETHER KIND OF THE NEXT
CHAPTER AND I THINK THEY'RE
STILL STRUGGLING TO FIND WHAT
THAT NARRATIVE IS.
>> BRETT ROBINSON IS THE AUTHOR
OF "APPLE TOPIA."
>> THESE PRODUCT LAUNCHES HAVE
TO BE WELL PRODUCED.
THERE HAS TO BE SOME SHOWMANSHIP
THERE AND I DON'T KNOW THAT TIM
COOK IS THE GUY TO FILL THOSE
SHOES.
>> APPLE'S CURRENT CEO, TIM
COOK, HAS GAINED KUDOS FOR
MAKING APPLE A KINDER, GENTLER
PLACE TO WORK THAN IT WAS TURNED
HARD-DRIVING JOBS BUT MANY SAY
INNOVATION HAS SUFFERED.
BUT HE IS GAINING SOME FANS.
UNFORTUNATELY FOR APPLE, THE
FANS ARE THEIR COMPETITORS.