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Very often, the idea entrepreneur starts out their effort. And they're focused on their
own idea and they're focused on a specific result. And honestly, they're focused on themselves,
thinking about how can I get out there? How can I get my message heard? But usually at
some point along the way, and I had this happen to me with this book I'm working on, you start
to think about why am I doing this for others. How can it have other people? And you start
to say, the effect for and on others is way more important than the effect for me, about
me, or on me. And that, I call that "the good switch." You sort of switch over to the good
side and focus less on yourself and more on how you're helping others. And that's when
you start to say, oh, I'm linking into a very powerful idea that's not just mine, but that
belongs to the world.
When I interviewed Cesar Millan, I asked him if he had any models. Anybody whose footsteps
he wanted to follow in. And he thought a little bit and he said, "Gandhi." And this surprised
me that a dog trainer would mention Gandhi as an inspiration for him. And I asked him
why, and he said, "Well, Gandhi has a quote," and I won't say it exactly right, but, "the
quality of a nation is judged by the way it treats its animals."
So, here Cesar Millan linking into it, thinking journey going back to Gandhi that goes back
to Buddha, probably all the way if you go back in history. So that's what I mean by
this larger thinking journey and also that it's about doing things for others.