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[MUSIC PLAYING]
NOELLE JOUGLET: Kony 2012 being our eighth film, we
wanted to build a campaign around the US
presidential election.
And we thought that that was our place where we could
insert this agenda topic.
We said share the film.
We give them the perfect platform to share it on.
We gave them YouTube.
We gave them a page to share that was beautiful
and a story to tell.
And they responded.
BRADLEY HOROWITZ: This is the essence of virality, right?
The message doesn't stop when it lands with you, but you
become an amplifier and take that on.
IAIN TAIT: When you've done something that's really
successful, you can feel it.
And you don't need numbers to tell you that it's successful.
You can just feel that something's changing and
something's happening.
ARIANNA HUFFINGTON: We need to define our own success.
And it has to revolve around what we love.
What makes me happy waking up in the morning?
Now I'm going to spend my life doing that.