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DAN STEIN: My advice for integrating online into the
marketing strategy, I think it's believing in the channel.
I think people are not necessarily focused on the
right metrics.
I think they're very much focused on where we
were five years ago.
How many people are clicking on my ad, how many people are
going to my website?
And not really looking more holistically and how people
are getting value of just seeing an ad or engaging
briefly with a certain ad.
Or seeing your name out there.
Or realizing that if I know more about the condition that
helps my brand as well.
Rising tide lifts all ships.
So yeah I think that's the key for pharma companies and
integrating digital.