Tip:
Highlight text to annotate it
X
♪♪♪♪
♪♪♪♪
♪♪♪♪
♪♪♪♪
♪♪♪♪
Hi everybody. It's Doctor Shawn Talbott
Chief Science Officer for MonaVie. And welcome to another addition of "From the Lab."
If I seem a little energetic in this addition... It's because I just finished drinking
an EMV. We're going to talk about energy and we're going to talk about fatigue
for a few minutes on this addition of "From the Lab."
And I want to give you a perspective for what you have in your hands when you look at EMV.
It's a completely, completely different take on so-called
"energy drinks." I don't even like to call this an energy drink. Because what it really is
an anti-fatigue drink. When I say that sometimes
I'm reluctant to say that. Because people think that I'm trying to play with the words. And, you know, be a little
wordsmith here. And that's no it at all. I like to talk about it as an
anti-fatigue drink because of that way it works in your body. Now think about the
traditional energy drink category. You know all the brand names
I'm not going to mention them here on the show. But go down to your convenience store
and the cooler is full of them. Some of them are in these little cans
some are in bigger cans. But you know what they are. They are caffeine bombs
big doses of caffeine and big doses of high fructose corn syrup.
Is that going to give you energy? Of course it is. It's going to give you a
jolt of energy. Sort of a sledge hammer of energy, because
that caffeine (synthetic caffeine) is absorbed into the body very very quickly
delivered to the brain very quickly and you get a benefit. Same thing
with high fructose corn syrup. The sugar there is absorbed very very quickly
gets into the blood stream, gets delivered to the brain extremely quickly
you get a jolt... But the problem with the jolt of caffeine and the jolt
of sugar is that you get the drop off. You get the crash later on.
Sixty minutes later. Ninety minutes later. It's a little bit differant depending on
the drink, depending on the person, depending on what else you have in your
gastrointestinal track at the time. But you're going to get it. You're going to get that drop off.
I have colleagues who study how high fructose
corn syrup, how liquid sugar really purified like that
how it hits the brain. And it hits the brain and it hits specific receptors
in a way that's very very similar to other addictive substances.
Addictive substances such as nicotine or *** or ***.
And so, you know, when people say "I'm addicted to my energy drink"
there's actually some biological truth to that kind of a
statement. You're brain does get a custom to that because it's getting hit
so hard in that very unique way. So how is EMV
different? EMV is different in so many different ways. Let's talk about the sugar
part of it to begin with. People will sometimes look at the side of EMV
and they'll say "Oh wow, that's a lot of sugar I probably should avoid that." And
I'll, as a nutritionist, I'll say "Yes. It is
a good dose of sugar." But think about what this sugar is. These carbohydrates
are delivered to the body an utilized in the body in a
completely completely different way. So the key sugar that we have in EMV
is a sugar called Palatinose. That's brand name of this
very specific sugar called isomaltulose. It's very very different than
fructose. Very very different that sucrose. Very very different than
high fructose corn syrup. And the differences in how it's absorbed
The difference is, it still tastes sweet, it still tastes delicious.
but when it gets to your gastrointestinal track it's broken down. It's digested
in a much slower rate so it's absorbed into the blood stream at a much slower
rate. And it's delivered to the brain at a much slower rate. Now the
difference between all of that might seem subtle. But it makes all
the difference in the world. The difference is that it's not going to give you a jolt
So if that's what you're looking for... I'm sorry
that's not what EMV was designed to do. That isn't what the main outcome is.
The main outcome of having Palatinose delivered slowly into your system
more "drip drip drip" instead of fire hose
it's really that your brain wakes up in a very unique way.
One of the receptors in your brain that perceives fatigue
wants to see sugar. But it wants to see it in this very
slow gradual delivery method. And when you do that, your brain
wakes up. Your mental fatigue goes away. Your
perception of the exertion that you might be putting out
is lessened. And I'll talk about that in just a little bit. But that's a
an appropriate way to wake your brain up. That's an appropriate way to get your
brain to turn off it's perception
of fatigue and turn on it's perception of energy. So that's one trigger.
The Palatinose. The type os sugar we use in the product. Another trigger
is the way we deliver caffeine. There's not a lot of caffeine
in EMV. But there is some. It's not one of the caffeine bombs that you can find
out there on the grocery store shelf or the convenience store shelf.
There's some caffeine, but it's not so much the level of caffeine, it's the
way we deliver it. Natural forms of caffeine such as
yerba mate. Such as green tea. Such as some of the other natural souces that we have
built into the product. Just like Palatinose are being delivered
a little more slowly than the synthetic caffeines that you see
as the predominant souce in those other energy drinks. So again, the difference is
you're not getting that jolt. And if you want the jolt, choose something else.
If you want a gradual change in perception
fatigue slowly going away, energy slowly coming back up
and lasting and not having you drop off that cliff
sixty to ninety minutes later. EMV is a product for you. So that's a second trigger
That's a second set of receptors in the brain that are responding
to that slow delivery of natural sources of caffeine
So now we're switching off two of the brains primary
fatigue receptors. There's a third one and that third one just so happens
to respond to something else we have in the products.
Flavonoids. So I was at a conference in England at the end of December.
a sport/nutrition conference.. And one of my colleagues was presenting some of
his research on how they can get athletes to reduce their
perception of fatigue while they're exercising at a high
rate of exertion. So one of the ways was to deliver
natural sources of caffeine. One of the ways was to deliver
low glycemic sugars. And that's exactly what Palatinose is. In fact,
EMV is the only energy drink on the market that can claim
based in scientific measurements, that we are at a low glycemic. We can show
what a standard energy drink is going to give you in terms of a blood sugar
spike. And we can contrast that with what EMV does. A much lower spike
A much more gradual deliver. A much more sustained
state of fatigue going away and energy
increasing. So that third piece he showed. He showed the caffeine piece
and showed brain images lighting up in the areas
where anti-fatigue perception was happening. He showed the same
sort of a brain scan in a different part of the brain for the sugar part.
And then the third brain scan he showed was in yet a third part of
the brain that was responding to Flavonoids. And you can't find
another energy drink other market that has the kind of Flavonoids that we have in the
EMV drink. We're talking about Acai. We're talking about
jaboticaba. We're talking about a whole range, a whole blend
of high Flavonoid fruits. So that's another unique way
that EMV is working to be that anti-fatigue product. So how do we
know this? We know because when people try EMV they feel
better. Their energy comes back. Their fatigue goes down. They don't fall off
that cliff. They can just keep going. So that's great.
But I'm a scientist. I want to look at some of the data. So we did a study a few years ago
on EMV. And we looked at athletes. We looked at
people who were putting themselves under a fatiguing
condition. So this was very exhaustive exercise at a pretty high rate of intensity
And what we found there was we found a reduction in
a measurement called "rating of perceived exsertion" RPE.
The statistics in performance studies are always very
difficult to look at. But what we found was a seven percent
reduction in RPE. These athletes who are on the EMV
group, verses on the placebo group, had a seven percent reduction
in their rating of perceived exsertion while they were going through this
fatiguing exercise. That's absolutely gigantic. For the elite
athletes I work with.If I could promise them that they could take a drink
and then go and fatigue themselves in their
exercise. And their perception of that effort would be seven percent
lower... Every single one of them would want to get on that.
We also had measurements in that study of different psychological parameters
We looked at mental function. We looked at reaction time. We looked at
psychological parameters such as vigor. Which is this mental/physical energy
state. And they all went in the direction that we hoped they would with EMV.
The EMV group was clearly doing better than the placebo
group. So that tells us that even when we go to one of these performance studies
and collect data. We're seeing that kind of a benefit in people. And it's again
like I always say in these "From the lab" episodes, It's the
biology driving the behavior. We know what we can do in the body
to help somebody become more flexible. We know what we can do in the body
to help somebody control their appetite. We know what we can do in the body to help somebody reduce
their stress. And now with EMV we know what we can do in the body
by adjusting these three trigger in the brain to help somebody reduce their
perception of fatigue. So that's what I mean when I say it's an
"anti-fatigue" drink and not an "energy drink." You know people will look at that little can
and they'll think they know what their getting. But they have no idea. And that's where
we come in. Where we can educate people and say "look, give this a try."
First of all it tastes great. So there's so problem getting over that. Second of all when they
feel that in their body, they're going to say "You know what? This is different."
"This is different than what I used to so this clearly isn't whats on the shelf over there."
It's a different way of thinking. And that's what MonaVie's all about. It's all about using
the traditional things that we can do with nutrition. Looking at
Flavonoids, for instance, looking at these natural sources of caffeine from plants
and roots. Looking at, using science to say "Hey, there's this new type
of sugar that MonaVie is the only one to be using in an energy drink."
And combining all of that together. The tradition, the nature
the science. And putting it together in a way that we can just say to
somebody. "Here's your solution. Here's what's going to help you feel better." So that's EMV
I hope you get a perspective for how it's different and how
you can share that with people. And join me next time on "From the lab"
Where we're going to delve in to a little bit of the science around this
measurment called ORAC. O-R-A-C
Oxygen radical absorbance capacity. And in that episode we're going to go beyond
ORAC. We're going to talk about the theory. We're going to talk about how it's measured. We're going to talk
about how it applies and we're going to talk about how it applies to your body.
So, tune in on that. It will be a great nerd fest, where we'll get into all of the details
So Join me next time on "From the lab." Thanks a lot the is Doctor Shawn Talbott.
♪♪♪♪