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Dana Kelchner: Callis really is an integral role in our marketing plan
because of the size of staff that we have at State Fair Community College.
I do have resources in my office. I have a writer and a designer and an interactive specialist,
but what Callis provides is the strategy. And they help us with primarily media planning
and buying. And it's very important to have that schedule,
to have that plan, and that we know that plan on a semester
or an annual basis. And the resources that they provide are terrific
because we have planning meetings. We're able to focus on all the opportunities
that we have before us and make good decisions that fit our strategy and our plans and objectives.
And then they come back with a schedule and a budget
and it helps keep us on task and keeps us focused on those buys and those plans
and our message, as well. We have a lot of different audiences
and we use that plan to make sure that we're hitting all of our markets and our geographies
and our demographics and making sure that we're comprehensive in
our marketing planning. And that's what I really appreciate and rely
on Callis for, to provide that big picture and to help keep us on task with those things.
We're very busy, and have lots of things going on so
that focus and that constant communication and that touch in all the time
is really an asset to what we do.