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Korean tech giant Samsung Electronics has retained its place as the preferred IT brand
for consumers in the U.S. and Europe,... while Apple has dropped a spot to fifth.
This is according to a survey conducted by U.S. based market researcher Strategy Analytics...
of just under 6-thousand-200 respondents... during the months of December and January.
Samsung received a rating of 57-point-2 points, which is 1-point-5 points lower than its score
on a survey from July. Samsung was followed by Sony and Microsoft,...
and HP ranked fourth, beating Apple. While the preference for Samsung was high
in continental Europe, its rating among consumers in the U.S. and U.K. dropped.
Analysts attribute Apple's weak performance to a lack of new products.
Korea's LG Electronics climbed up from 7th to 6th place.