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[SNOOP DOGG AKA SNOOP LION REINCARNATED
THE DOCUMENTARY & THE ALBUM COMING SPRING 2013]
I was at the forefront of the most violent time in hip hop.
I was young, I was fly, I was pretty, I was flamboyant,
I was, you know, I was the greatest of all time.
But, I'm reckless at times.
And that's what forced me to find a new
path, and I chose to be peaceful.
That's what makes me who I am,
is my struggle and my testimony, the things that I went through.
I could never become Snoop Lion if I was never Snoop Dogg.
But Snoop Lion is the elevation of Snoop Dogg.
You know, this particular project right here,
I had no planning on going to Jamaica,
making a reggae record, nothing but just the spirit called me.
[DIPLO EXECUTIVE PRODUCER/MAJOR LAZER] The main goal was to make good music,
which is something you never hear from a label or an artist or anybody, you know?
And there's no label here, it was like, it was Snoop putting it together,
the project himself with Ted, and that's 100% creative control
that just doesn't exist anymore.
We were searching for true reggae music.
That's what this record is all about, it's about paying homage
and giving love to those who created reggae music
and what it was made on and what it was made for.
All I wanna say is that the music that we wrote all together
was some of the best I've been part of and I think that the message
that Snoop wants to bring is about positivity.
I'm not what reggae music is, I'm just a piece of it.
I'm an extension of where it's going to go.
People know me since day one, I've always been upfront and personal
and I've always been me.
I've never faked a funk, I always gave it to 'em uncut and raw so,
this is just another page to my book.
Hey, Trenchtown!
Why VICE? -Yeah.
Because VICE is on the age and VICE
are the only ones who really could've won on this journey
with me because I was looking for people who were willing
to go with me to Trenchtown, to Tiffany Gardens,
to go to the neighborhoods where people aren't committed to go through.
I didn't wanna just come out there and steal music,
steal the culture and run back to America and get rich off it.
The spirit called me.
Anytime the spirit calls you, you gotta know that is serious, and it's real.
It's all about the expression of making you feel good.
Anytime I make music, it's got to feel good
before I even say I wanna get on it.
Make music that feels good to me, not that the music in the past
never felt good, it always felt good because it was who I was
and it is who I am.
I'm still Snoop Dogg. This is me right now.
I'm Snoop ***' Dogg til I die.
But at the end of the day, when I'm making my reggae music,
I'm in the light of Snoop Lion.
I been makin' rap since 1985.
Rap is not a challenge to me.
They can't *** with me and rap.
But now, as a 40 year old man,
if an artist called me Uncle Snoop,
when you get to be an uncle, you need to find a new profession.
I wanna be a kid again, you know what I'm saying?
I don't wanna grow up. I gotta give 'em something now.
I can't just keep taking them to a dead end street.
There's so much death, destruction, and so much mayhem
and there's so much misunderstanding in music.
We're losing so many great musicians
and we don't love them while they're here.
And I wanna be loved while I'm here.
And the only way to get love is to give love.
[SNOOP DOGG AKA SNOOP LION REINCARNATED
THE DOCUMENTARY & THE ALBUM COMING SPRING 2013]