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In this video I�m going to show you how to construct the perfect client testimonial
video and this format is the exact same format that I use with my local clients. So stay
tuned.
Hey. Nobody told me that you were coming over today. Well now that I have you here we may
as well talk about client testimonials. Everyone know that they buy from someone they know,
they like, and they trust. And one of the best ways to build that know, like, and trust
with your client or your audience is through customer testimonials. But you need to know
how to construct them correctly and use them correctly for them to be really effective.
So let�s go ahead and check them out. Come on, guys. Let�s go.
Alright. So we actually put together a five step guide showing you guys exactly how to
construct your client testimonials. Now before we begin there�s a couple of things you
need to remember.
Never script your client testimonials because they need to be real and authentic. This also
means to never hire an actor to give you a fake testimonial. Now the last thing you need
to remember is to add in emotion but never go over the top.
I�m just so happy! I can�t even express myself how happy I am! I don�t even know
if I�m happy or sad!
Adding too much emotion like that could actually hurt your image and make your testimonial
seem fake.
So step number one is to starting with the fear, the concerns, and the current results.
Now this step is really important because it allows your video viewer to connect and
identify with you and your customer in the testimonial. Chances are your video viewer
is experiencing the exact same problems that your customer giving a testimonial was experiencing
before finding your business.
So as soon as your client testimonial mentions those pain points, those fears and those concerns
right at the beginning of your video the video viewer connects with those problems. And you
could even add a little emotion into it to give it a little more power.
Before finding Brandon and his video marketing services I had so much trouble getting videos
ranked. I had so much trouble getting my videos seen. I was spending so much time and not
seeing any return on investment. In fact I was spending so much time trying to get my
video marketing effective that I was losing sleep over it. I wasn�t spending time with
my family, my friends. And I wasn�t even giving my business the proper time that it
needs.
As you can see in that testimonial we hit the problems, we hit the fears, and we hit
the concerns, and we added a little bit of emotion to that testimonial by mentioning
he wasn�t spending enough time with his family or giving his business the proper focus
that it needed.
So now that you�ve targeted the pain points and identified with your customer it�s now
time to give them a solution and build your creditability. And you do this by having your
client talk about the results they got and how easy it was to work with you.
And everything changed once we finally decided to hire someone. I looked up a couple of people
and I decided to go with Brandon. I can�t even express how easy it was to work with
him. I showed him a couple of videos. I gave him a couple of keywords I was interested
in. He came up with an entire plan, a plan of attack, for our video marketing. I literally
just sat back, let him do his thing, and we saw a huge return on investments. We got sales,
we got more leads, we got a turn of conversions from doing a couple of simple things that
Brandon instructed us to do. This has allowed me to spend more time focusing on the business
and the really important things. And it�s given me more time to spend with my family,
my kids and wife.
And now step number three is to have them talk about how they felt and whether or not
they�d recommend you. This allows you to tap into their emotions and gets the recommendation
which is the entire point of doing a client testimonial.
I feel a huge weight has been lifted off of my shoulders. The entire process was very
seamless. It was very organized. Brandon knew exactly what to do. There was very little
effort on my part and I highly recommend him. If you don�t go with Brandon you�re doing
your business and yourself a big disservice.
And then now we move on to step number four which is just asking your client if they want
to add anything. Now this gives your customer a chance to really express exactly how they
felt and they may include something that you didn�t even think about to ask. Now you
don�t always need to keep this footage in your testimonial. You can always cut it out
but sometimes a nice little piece could come out that you could incorporate into your client
testimonial.
Now the last step. Step number five. You need to have them sign a release form. Even though
these are your raving fans you still need to make sure you cover all your bases. You
don�t need any legal issues coming up because you used their voice, their face or their
video footage to help build your business. You need to make sure you have their permission
to use this footage as a promotional tool for your business.
And to help you guys out I want to give a completely free release form template that
you can use in your business. Now I do require that you have a lawyer look it over before
you actually use it just to make sure everything is covered. But you can download it today
completely for free.
All you need to do is click the link right below this video and you�ll be brought to
a page where you can download this form completely for free and use it in your client testimonial
videos.
So go on, guys. Go ahead and get your free video release form underneath this video and
start building your client testimonials today.
Thanks for watching this video. And this is Brandon from SoldWithVideo.com signing out.
�fake testimonial. And the last thing�what is the last thing?
Whoa! Hey! Nobody� Whoa!
Customer testimonials� They did such a good job for me! I can�t
even tell if I�m happy or sad! Oh my gosh! You need to give them a try!