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The Socio-environmental Exchange was launched today
it's a website which people can invest from R$ 20,00
in NGO's and third sector initiatives
I would like to talk to Daniela Mercury
elected godmother of this project
and also has a very close link with social issues
as a family heirlooms
I work for many years as a social militant in Brazil
in fact, every Brazilian has this volunteer spirit
this solidarity spirit
and, as a singer, I can do more
I am a natural communicator
of campaigns
more than this, I assumed a commitment nowadays
as a technical person in these social issues
I have a large experience as an UNICEF ambassador
for 16 years, I work with more than 20 or 30 NGO's world wide
I've worked in campaigns in many sectors
that gave me took great expertise
and it is family heirlooms
my mother is a social worker
my sister is a sociologist, university professor
my mother is dean of the Catholic Univesity of Salvador
for more than 20 years
and our home was always opened
to receive who had hungry
the five children always used to
serve food to whom arrived at our house
like a social service center
who was in need of glasses,
in need of a wheelchair
a medical assistance,
and had difficulty
was helped there and we used to act
like my mother's assistants
to help people at home
This experience gave us complicity
to the country issues
in fact, I have always been politicized
I believe in democracy
in freedom, and democracy needs
everybody's actions
and I present myself as a civil volunteer
in respect of life, in respect of humanity
I'm a humanist, naturally, as I'm an artist
and I believe we are in this world
to serve one another
and union is always stronger than competition
specially to make a contrast from
what is known about Capitalism
we are in certain moment in the world
to criate a bigger consciousness
by the necessity
because a man only transforms himself facing necessity
of give more value to the human being
this project that started 9 years ago
here at São Paulo Stock Exchange
is extraordinary, really interesting
and it is not the only one in the world
because have inspired Lisbon
and Johanesburg Stock Exchanges
and I think it would be very welcomed
in other Stock Exchanges around the world
and the way is by the project's website
you can donate from everywhere in the world
right now
in this website which had just released
with 16 social projects
previously approved by a council
after been registered here
and they have proven results
and suitability
so, you who love Brazil
Brazilians living abroad
or foreign people who like Brazil
or want to invest in a country which
still needs to develop people
and give opportunity to them
a huge population of 200 million people here
a big challenge to take care of so many Brazilians
we count on your participation
your collaboration
your love to the world
supporting these NGO's
these projects through
this Social Exchange
through this website
and I am around the world singing
and showing Brazil and our people
a precious people
a country full of diversity and beauty
so we can also preserv
our forests
we need to invest in people
in education
to give opportunity to people
so if you want to help us
to keep our forests alive
help us in these projects
supported by the Socio-environmental Exchange
Daniela Mercury's invitation is done.
Thank you so much for your participation
at La Presse's website.
Thank you.
From BM&FBOVESPA, São Paulo, Brazil, Luciene Miranda.