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Erik: Where is interaction design most useful in helping startups in a venture accelerator
setting?
Jon: When you’re a startup, all you have is the product and rather all you have is
one hero path through that product, meaning, what is the key piece of value that the thing
you have provides somebody else and how are you gonna monetize that? Well, maybe a long
time ago, that would have been an object, now, it is an application. It is a new organizational
theory. It is a service and all of those happen across time. Interaction design is the design
for behavior across time and if you have one hire to make or one consultancy to engage
with it has to be an interaction design hire or consultancy.