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IF YOU PAY $650, YOU MAY NOT
RUN TO GET THE NEW ONE.
THAT'S A SUIT.
TARGET IS REMOVING GENDER
BASE LABELS.
THAT INCLUDES
BEDDING, AND TOYS AND
ENTERTAINMENT.
A WOMAN IN OHIO
WERE CONCERNED WITH SIGNS LIKE
THE ONES THAT SAYS BUILDING SETS
AND BUILDING SETS FOR GIRLS.
NOW, IN THE TOY AREA, TARGET
WILL TAKE DOWN, PINK, BLUE,
YELLOW AND GREEN PAPER THAT WAS
USED TO SUGGESTS ITEMS BASED ON
GENDER.
TARGET SAYS THE
DECISION STEMS BACK TO CUSTOMER
FEEDBACK.
SO I THINK THE IDEA
HERE IS THEY'RE TRYING NOT TO
PIGEON HOLE KIDS.
IF YOU WANT
TO PLAY WITH SOMETHING THAT'S
NORMALLY A GIRL'S TOY, AND
YOU'RE A BOY, GO AHEAD AND
THEY'RE NOT GOING TO LEAD YOU
DOWN THOSE AISLES.
SEEING A SIGN AS A CUSTOMER,
I WOULD BE UPSET TO SEE THAT
THEY'RE MAKING A DISTINCTION
THAT THESE ARE -- THE DEFAULT IS
THE MALE GENDER THERE.
THAT'S A STUPID SIGN.
IT'S
LIKE FIRE TRUCKS AND GIRL'S FIRE
TRUCKS.
DOESN'T IT GET UNDER YOUR
SKIN?
SURE.
IT MAKES SENSE FOR
TARGET TO WANT TO DO THIS.
PARENTS KNOW WHAT THEY'RE
LOOKING FOR, RIGHT.
WHEN I GO
THE STORE LOOKING FOR TOYS THAT
MY BOYS WANT TO PLAY WITH, DO MY
BOYS WANT TO PLAY WITH DOLLS,
YEAH, AT ONE POINT.
ONE OF MY
KIDS WANTED A DOLL, ANOTHER KID
WANTED A KITCHEN.
THIS IS
GREAT.
DO I CARE IF IT SAYS
"BOYS" OR "GIRLS."
NO, I'M NOT
A ROBOT WHERE IF IT SAYS GIRL, I
SAY I CAN'T BUY THAT.
THE
PROBLEM IS WITH TOY COMPANIES
PUTTING PINK AND BLUE ON
EVERYTHING.
IF TARGET PUTS A
LABEL UP, IT'S FOR PEOPLE WHO
DON'T HAVE KIDS.
THE LABEL IS
HELPFUL.
I'M LOOKING FOR A
PRESIDENT FOR A GIRL WHO IS 5.
WHERE DO I GO?
I THINK THAT'S
HELPFUL.
AS A PARENT, IF IT SAYS "BOYS
TOYS" AND "GIRLS TOYS", ARE YOU
LIKELY TO TAKE YOUR BOY INTO THE
BOY ONLY AREA OR LET THEM GO TO
A SECTION AND PICK OUT AN AREA.
I HAVE TWO BROTHERS AND THEY
LIKE TO GO THROUGH THE TRUCK
AISLE.
I LIKED PLAYING WITH
NURF GUNS.
WHEN YOU LOOK AT
TARGET OR STORES IN GENERAL,
THERE'S MEN'S CLOTHING AND
WOMEN'S CLOTHING.
WE SEPARATE
THINGS BY GENDER IN OTHER AREAS
SO WHY NOW WITH TOYS DO WE HAVE
TO BE SO POLITICALLY CORRECT.
THERE'S A LARGER
CONVERSATION HAPPENING ABOUT
GENDER STEREOTYPE.
YOU SEE IT
WITH TRAIN -- TARGET IS NOT
TRYING TO PENGUIN HOLE PEOPLE.