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Australia unveil plans to mandate graphic tobacco packaging. In an effort to reduce
smoking to 10% in less than 10 years, the Australian government has unveiled new proposals
to ban advertising branding on cigarette packets. Designed for the lowest appeal to smokers,
all packages would be the same dark olive green color, with graphic health warnings
that include pictures of diseased eyes, decaying teeth and children in hospital beds. Additionally,
product names are to be printed in identical font sizes and styles. While the proposal
awaits being written into law, Health Minister Nicola Roxon said, "The government knows that
big tobacco companies are going to fight this. But when you still have 15,000 Australians
dying every year because of tobacco-related illnesses caused from smoking, this is a fight
worth having."
Way to go, Minister Roxon and Australia! Our admiring accolades for your steadfast commitment
to safeguarding the health of every citizen. We look forward to the implementation of this
and many such measures in hastening the day that our world is tobacco- and smoke-free�