Tip:
Highlight text to annotate it
X
-Hi.
I'm Carlos Gomez-Uribe.
I work on the personalization technology here at Netflix.
You may not realize it, but every TV show and movie recommendation you see on
Netflix is a highly personalized suggestion just for you.
The goal of our recommendation technology is to make it really easy for
you to find something you will love to watch.
Our recommendations work very well.
About 70% of everything Netflix members watch is a personalized recommendation.
Recommendations start immediately when you join Netflix.
Initially, recommendations are personalized based on your answers to a
simple taste survey.
If you told us you love comedies and horror, we might
recommend scary comedies.
But this is only the starting point.
Our recommendations get fine-tuned as you use Netflix.
That's how we get to know you better.
Our personalization technology is based on a set of techniques that are always
learning more about the movies and TV shows you like to watch.
In addition to analyzing what you watch, we also look at what others watch to
come up with the best recommendations for you.
Our recommendation engine even creates highly specific genres for you.
Personalized genres are generated using thousands of movie and TV show
characteristics, including actors, story lines, characters,
and even time periods.
We also give you personalized Top 10 recommendations to make it even simpler
to find something great to watch.
There are also rows of recommendations based on specific shows you've watched.
If you haven't noticed Netflix personalization in action, compare your
Netflix to a friend's, and you'll see how unique your tastes actually are.