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>> The US Small Business Administration and the United States Postal Service present,
delivering success, video interviews with entrepreneurs from around the country
who share their experiences on the road to success.
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>> In entrepreneurial spirit, we will learn
that passion is an important ingredient in the small business success.
Getting started, provides an overview of business basics,
including how a mentor can help you get your small business off the ground,
resources to help you write a business plan,
and how to find small business friendly financing.
More information on financing a business and the role the SBA plays
in guaranteeing small business loans is in the financing chapter.
Planning and research is critical to ensuring small business success.
Hear from two successful entrepreneurs who used planning and research to develop short
and long-term objects to better understand their customer base.
In marketing 101 we will learn a variety of techniques to promote your business,
including attending trade shows, networking, brand recognition,
business to business marketing and more.
Your employees can make or break your business.
Five successful entrepreneurs share their secrets for hiring and developing employees.
Perhaps one of the most challenging aspects
of business ownership is promoting and growing your business.
In this chapter, we'll learn techniques to take your business to the next level.
Even with all of your careful business planning, things don't always go as expected.
In business reality check,
three entrepreneurs explain how flexibility allowed them to revamp and prosper.
And finally the top ten tips, will get you started and keep you growing.
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