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Virtual events are undoubtedly a powerful tool for driving sales leads and building
1:1 relationships. At the same time, they offer unprecedented opportunities for event
managers to gain valuable insight about their audience, by listening to customer needs and
respond appropriately.
But, in
order to get the most from the listening tools available, companies need to be proactive
in their approach to building a listening platform strategy. When they do, they will
be well on the way to building experiences that win the hearts and minds of their customers
in the long term.