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What's the likelihood of
Getting you party started
In the middle of grocery shopping
Or while you're ordering food at McDonald's?
Or having your bill picked up by a stranger in a restaurant
and getting back home in an helicopter?
Close to zero, right?
Well, not really
That's the cue for Coke Zero
To spring into action
The more Coke Zeros
The cooler life gets
To prove the point
Nothing better than taking the challenge to the streets
We've followed random groups
Around the streets of São Paulo
Waiting for the perfect moment
When someone would order a big round of Coke Zero
And then the magic started
Our Coke Zero squad sprang into action
To give a special Coke Zero ending
To everyday situations
The full-length videos were displayed on Coke Zero's site
And YouTube Branded Channel
while 30" clips were broadcast
As TV commercials on national television
Our piece of real-life stunt
Brought the brand much closer to their target audience
Through its candid real-life commercials
And got millions of Brazilians
To get a tad more excited
When buying Coke Zero
You never knew when the Coke Zero squad
Would strike again