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- You want your marketing to work in this decade
but you're worried about all of the different tactics,
and how complicated everything's got.
But here's the good news.
Forget all those tactics, alright?
Forget Facebook advertising, forget digital,
forget programmatic.
Take a step back.
You wanna be really successful?
Forget about the tactics, focus on your story.
What's the story that you're telling me
that's compelling about your brand and your product?
What are you telling me that's gonna move me
to go to your website and buy your product?
To go into a store and buy it,
assuming the store is still around.
What are you gonna tell me that is interesting enough
to where I remember your brand after I see your ad?
What are you gonna tell me?
What's that story?
You know, it starts with the 'Why.'
Why are you marketing, and to me, for what reason?
And tell me a story that I care about personally.
Get that down first, that's the good news.
Because once you get that,
the tactics take care of themselves.