Tip:
Highlight text to annotate it
X
FEMEVAL is sectorial business organization linked to the metal in its three branches:
industry , commerce and services. We bring together more than 3,000 companies, more than
thirty associations with interests that are not opposed but they are different and therefore
they were very difficult to manage with traditional methods .
We wanted to improve our technology infrastructure fundamentally based on two tools: Microsoft
Dynamics CRM and Microsoft Share Point. The first one to facilitate and enhance the interaction
with the partner, and the second one, because we were interested in being open us to a new
era of communication 2.0, digital marketing, etc. .
The truth is we have noticed great benefits in these applications. First, a very important
cost reduction. Secondly we have also managed to adjust the communications to the profiles
and associated segments and associations that we required . And finally, we have also improved
the performance of digital interactions with members.
For us it has been very important to work with ENCAMINA, because apart from the investment in technology and applications
they have provided us with, the truth is that we found a spirit of collaboration set in
the same strategic direction as ours.